New May 2014 Study Shows 111.3% Increase in Retail Revenue Resulting from Smartphone-Generated Visits to Mobile-Optimized Websites vs. 2013 - Hawaii News Now - KGMB and KHNL

New May 2014 Study Shows 111.3% Increase in Retail Revenue Resulting from Smartphone-Generated Visits to Mobile-Optimized Websites vs. 2013

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SOURCE Branding Brand

PITTSBURGH, June 5, 2014 /PRNewswire/ -- Branding Brand, the leading mobile commerce provider for the Nation's top-grossing retailers, today released its Mobile Commerce Index for May 2014. The exclusive worldwide data sample pinpoints consumer mobile commerce use and identifies global trends reporting smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites.

Issued monthly, the Branding Brand Mobile Commerce Index utilizes a consistent sample of clients in various industries including apparel, health & beauty, and home goods. It serves as the largest collection of data on retail websites specifically optimized for consumer purchases via iPhone, Android, and other smartphones. 

Compared May 2013 vs. May 2014, the Branding Brand Mobile Commerce Index shows the following year-over-year differentiation for the 26 clients tracked: 

May 2013

May 2014

Smartphone visits: 12,616,768

Smartphone visits: 21,370,116

Smartphone orders: 105,568

Smartphone orders: 209,266

Smartphone revenue: $8,792,295

Smartphone revenue: $18,578,024

  

Year-Over-Year Mobile Growth Rates from May 2013 to May 2014

Smartphone visits increased 69.4%

Smartphone orders increased 98.2%

Smartphone revenue increased 111.3%

Additional Data on Mobile Market Share:
In May 2014, smartphones generated 33.4% of total online visits (62.2% iOS, 37% Android), up 49.1% from May 2013 to May 2014. The market share of non-mobile (desktop) visits decreased 20.2% from May 2013 to May 2014.

"Smartphone makers are battling to the death for market share; but, in the end, it's the user who wins," said Chris Mason, Branding Brand co-founder and CEO. "Apple's announcement of iOS 8 this week only fuels consumer expectations for innovation; and as technology continues to improve, so will mobile commerce. Every iota of data we've generated points to the unmistakable fact that shoppers are on the verge of utilizing mobile as their primary gateway to retailers."

The complete Branding Brand Mobile Commerce Index report, along with accompanying images, is available at http://www.brandingbrand.com/data.

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for over 200 of the world's leading retailers, including American Eagle Outfitters, Crate & Barrel, and Sephora. Founded in 2008, the Company's B2E (Brand to Everywhere) platform seamlessly extends brands into optimized experiences for smartphones, tablets, and in-store. Named the only mobile commerce leader, it is also the largest m-commerce provider to the Internet Retailer Top 500. For more information, visit www.brandingbrand.com or follow @brandingbrand on Twitter.

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