Gratafy Launches in Houston - Hawaii News Now - KGMB and KHNL

Gratafy Launches in Houston

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SOURCE Gratafy

Enables Seamless Mobile Gifting for Restaurants and Bars

SEATTLE, June 5, 2014 /PRNewswire/ -- Gratafy, the award-winning mobile gifting service, today announced that it has launched in Houston, allowing consumers to purchase over 600 gifts from local restaurants and bars. Gratafy allows users to instantly gift unique menu items like a bottle of wine or Cappuccino Fudge Cheesecake via Facebook connections, email or text.

In Houston, Gratafy has developed relationships with restaurants and bars citywide from the Galleria to Montrose, including Haven, Quisie's Table, Hearsay, Artisans, Le Mistral and Frank's American Revival.

"We're excited to help Houstonians share their favorite culinary adventure by giving them the ability to send family, friends and co-workers a gift from their favorite restaurant or bar with just a few clicks on their mobile device," said Brian Erke, co-founder and CEO, Gratafy.

The startup partners with a range of establishments from high-end restaurants to sports bars and provides a wide selection of gift items at every price point from cocktails to gift certificates. Gratafy integrates directly with the restaurant or bar's point of sale system, enabling a seamless redemption experience for both the customer and the merchant.

This announcement comes less than one month after Gratafy launched in San Francisco and debuted its new merchant-facing platform, Gratafy Valet.  With Gratafy Valet, merchants now have the ability to send their entire email subscriber base a gift (Campaign Gifting), as well as easily install an e-commerce gifting solution on their own website and Facebook page (Widgets) where customers can gift the restaurant's unique menu items. To date, merchant partners on the system have seen an ROI in excess of 1500% due to the large amount of overspend in-venue at the time of gift redemption.

Initially launching in Seattle, Gratafy has now formed relationships with more than 600 restaurant and bar locations across the U.S. and plans to continue its national rollout in the months to come.

About Gratafy
Gratafy (www.gratafy.com) is an award-winning mobile gifting service that lets consumers and merchants alike send menu items and digital gift certificates from restaurants and bars to friends, family and customers for instant gratification. Gratafy has formed partnerships with over 600 restaurant and bar locations in five U.S. cities. Founded in 2012, Gratafy is a privately-held company based in Seattle. The Gratafy app is free to download in the App Store or on Google Play.

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