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SOURCE DataMentors, LLC
Better Data Equals Better Revenue
TAMPA, Fla., June 5, 2014 /PRNewswire/ -- DataMentors, LLC, a full-service data quality, data management and business intelligence provider, is offering a free data quality analysis to help companies understand the quality of their marketing data and identify areas where improvements must be made to improve CRM strategies and increase marketing ROI.
The number one reason for CRM failure is bad data. On average, every 30 minutes 120 business addresses change, 75 phone numbers change, 20 CEOs leave their jobs, and 30 new businesses are formed. (Source: D&B The Sales and Marketing Institute) Inaccurate data also has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue. (Source: Experian)
DataMentors is offering a complimentary data quality assessment to help companies identify wrong customer information, what types of customer information may be missing, and other data errors causing problems. Using DataMentors' data management and integration solution DataFuse, multiple data sources of data are integrated, standardized, and cleansed to create a clean, comprehensive marketing database.
"Companies today are inundated with data from numerous sources residing in multiple silos. Much of this data contains incorrect information and fails to track multi-channel behaviors, leading to poor communication with customers and prospects, and wasted marketing dollars," said Anders Ekman, President of DataMentors. "Integrating and cleaning all this data to establish a clean, 360-degree view of the customer has become imperative to not only stay competitive, but to drive business growth and profitability."
By establishing a highly granular, holistic view of customers, companies are empowered with the proper business intelligence to develop targeted marketing strategies to improve customer acquisition and loyalty and discover up-sell and cross-sell opportunities.
"In today's age of Big Data, deriving meaningful customer intelligence from these massive amounts of data is overwhelming, especially for many mid-sized companies who are just getting started with data-driven marketing. High quality marketing data is essential to develop targeted marketing programs that will drive revenue," said Ekman. "However, the marketing insights necessary to achieve business success are only as good as the data driving them."
To find out how to get a complimentary data analysis, visit: DataMentors.com.
About DataMentors, LLC
DataMentors is a full-service provider of data quality, data management and business intelligence solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past seven years, successfully helps companies of all sizes implement the right data solutions to ensure success. For more information, visit www.datamentors.com.
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