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SOURCE Beringer Vineyards
NAPA, Calif., May 13, 2014 /PRNewswire/ -- Throughout the months of May and June, Beringer Vineyards will donate $1 for every bottle of Beringer Founders' Estate wine sold to Birdies for the Brave. Beringer Vineyards is proud to announce its support for Birdies for the Brave, a military outreach initiative proudly supported by the PGA TOUR® that is dedicated to honoring and showing appreciation to the courageous members of our U.S. Armed Forces and their families.
As the official wine sponsor of the PGA TOUR, Beringer Vineyards is honored to extend its sponsorship by supporting this important charity. Originally created by PGA TOUR player Phil Mickelson and his wife, Amy, Birdies for the Brave benefits nine national military homefront groups that provide critical programs and services to meet the specialized needs of wounded service members and military families – ranging from housing and financial aid to rehabilitation programs, educational scholarships and career counseling and placement. Birdies for the Brave also conducts military outreach and appreciation activities during tournaments on the PGA TOUR, Web.com Tour and Champions Tour.
"We're honored to be able to contribute to such an important charitable organization, and thank the brave men and women of our country who have and continue to sacrifice on our behalf. As one of the most iconic wineries in the Napa Valley as well as the U.S., we are pleased to offer consumers a way to give back to our nation's heroes while enjoying our wines," said Barry Sheridan, Vice President of Marketing for Beringer Vineyards.
Special point of sale materials will be displayed in retailers throughout the country during those months highlighting the contribution and Beringer will donate up to $50,000 in total. The program applies to the entire line of Beringer Founders' Estate wines: Sauvignon Blanc, Pinot Grigio, Chardonnay, Riesling, Pinot Noir, Merlot, Malbec, Cabernet Sauvignon, Zinfandel and Smooth Red Blend.
About Beringer Vineyards and Founders' Estate wines
The epitome of a modern classic, Beringer has been Napa Valley's benchmark producer since its establishment in 1876. Winemaker Laurie Hook crafts classic wines from Napa's finest appellations and Beringer's exceptional collection of vineyards. A winemaking legacy of 138 years is reflected in an acclaimed portfolio of wines which are collected worldwide. The historic estate in St. Helena offers a tradition of hospitality that defines the Napa Valley.
Beringer Founders' Estate offers handcrafted wines that are food-friendly and immediately enjoyable. Each varietal is true to its classic characteristics, with a consistently smooth and fruit-forward profile. These wines display a delicate balance of fruit and acidity, to ensure successful pairing with a variety of foods.
About Birdies for the Brave®
Birdies for the Brave is a national military outreach initiative proudly supported by the PGA TOUR. Birdies for the Brave was originally created in 2006 by PGA TOUR player Phil Mickelson and his wife, Amy, to support combat-wounded veterans. The PGA TOUR subsequently adopted Birdies for the Brave and expanded it to include a variety of military outreach initiatives, including military appreciation activities during PGA TOUR tournaments and a series Birdies for the Brave fundraising events conducted at the TOUR's TPC clubs nationwide – an effort that has raised more than $13 million for nine military homefront groups that are supported by TOUR players, which provide critical programs and services to meet the specialized needs of wounded warriors and military families. For more information, please visit www.birdiesforthebrave.org or follow them on Facebook.
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