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Crucial for a More Impactful Communications Strategy
SALT LAKE CITY, May 8, 2014 /PRNewswire/ -- Video presentations are becoming one of the most important tools CEOs can use to communicate to their customers, clients, investors, global teams, and other important audiences.
BizVision, a provider of live video webcast production and services, suggests five key tips from its video library of presentation and communications experts that will help CEOs communicate their message through video presentations.
These five simple tips can be used during the production of video presentations for virtual meetings with employees; presentations to customers, partners or investors; sales channel meetings with reps and distributors; communications with franchisees or local store management; and for training and education.
- Be visual. As much as possible, create a visual image of your story by holding a product, walking through a manufacturing line or giving an appropriate demo. Use items and locations to make your presentation as visual as possible. If you use slides, don't let them distract from you or the presenter. Slides are just an aide to your presentation.
- Practice what you want to say. The old saying, 'practice makes perfect,' is very true for video presentations. The more comfortable you are with the content of your presentation the more natural and spontaneous you become. As you practice, focus on adding comfortable pauses in your presentation and practice aloud.
- Be deliberate and interesting. You want to get off to a strong start with your presentation. Humor is a good way to do so – if you can pull it off. Telling a compelling story that reinforces the point of your presentation also works very well. Finally, you want to end on a strong note that inspires your audience and compels them to action.
- How you look and act is important. Your non-verbal communications during your presentation – especially on video – has an effect on your message and how well you deliver it. Sit or stand professionally using correct posture. Don't move or wiggle around if you are sitting. If you are standing, move deliberately but slowly – with purpose. Busy clothing patterns don't work well on camera. Wear solid colors to look your best.
- Use professionals. There are two ways you can utilize professionals. First is for the production itself. If the video you are creating warrants it, use professional videographers to help you create a video presentation that communicates your important message. Second, don't hesitate to employ professionals to train you on how best to enhance your presentation skills.
Founded in Salt Lake City in 2008, BizVision provides live video webcast production and services for organizations of all sizes to help achieve maximum quality and success with video communications such as e-learning, education, events, and internal communications to audiences anywhere in the world. Its network of professional videographers is located in all 50 of the United States and internationally for localized services. www.bizvision.com
A. Cory Maloy
Snapp Conner PR
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