Hawaii underserves Chinese visitors: airline CEO - Hawaii News Now - KGMB and KHNL

Hawaii underserves Chinese visitors: airline CEO

Posted: Updated:

HONOLULU (AP) - The CEO of Hawaiian Airlines says Hawaii's hospitality industry must do more to make Chinese visitors feel welcome.

Mark Dunkerley told a retailers' convention on Thursday that the state is unprepared for the potential number of Chinese visitors the state could receive. He says a survey found that Chinese visitors do not see Hawaii as a friendly destination.

The Honolulu Star-Advertiser reports (bit.ly/1nO1GY8) that Dunkerley sees several obstacles for Hawaii to tap into the potentially vast Chinese market. Those include a lack of mid- and low-priced hotels, not enough promotion in China and too few Mandarin speakers in Waikiki.

Dunkerley says Japanese visitors last year outnumbered Chinese visitors more than 10-to-1. But he notes that Chinese visitors' average daily spending in Hawaii was the most of any region.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.