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Organic food is considered safe for babies because it is manufactured without the use of chemicals or pesticides. Hence, many companies are introducing organic baby foods in the market to differentiate their products from other mainstream products available in the market.
Companies are positioning themselves as producers of tasty, safe, and healthy food for babies. In addition, the US accounted for the largest market for organic baby food and formula products across the globe in 2013. Companies offering organic baby food such as Plum Organics are gaining a significant share in the Baby Food and Formula market in the US in recent years. Hence, the growing adoption of organic baby foods is a major trend that is expected to lead the growth of the Baby Food and Formula market in the US during the forecast period.
According to the report, several companies manufacturing packaged baby food are including new baby foods with variants and new flavors in their product portfolio. To differentiate their products with that of their competitors, the vendors in the Baby Food and Formula market in the US are promptly expanding their product portfolio.
Further, the report states that the baby food manufacturers are facing problems due to the stringent regulations introduced by the US government for the production and promotion of baby foods. The vendors in the Baby Food and Formula market in the US have to abide by the safety and quality standards in the manufacturing of packaged baby food and formula products.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.