H&M to open first store in Hawaii - Hawaii News Now - KGMB and KHNL

H&M to open first store in Hawaii

(Hawaii News Now) - H&M, one of the world's largest retailers known for offering fashion-forward apparel and quality basics, is excited to celebrate its arrival in Hawaii and the debut of its new location in the heart of Waikiki.

The Swedish retailer will kick off festivities on Wednesday, March 26 with an exclusive VIP event. Invited guests will be the first to preview and shop the amazing spring collections for men and women, party in the trendy surfer-inspired hangout and enjoy a special performance by popular indie band Best Coast. In addition, H&M will unveil a one-of-a-kind installation featuring artworks of renowned local surf photographers Mike Coots, Sarah Lee and Zak Noyle.

On opening day, March 27, H&M will offer the first 500 shoppers in line a limited-edition tote bag capturing the local surf photographers' most popular shots. These first 500 will also receive an Access to Fashion Pass valued from $10 to $500. There will be other fantastic opening offers starting at $5.

Joining H&M in celebrating its Honolulu opening is AccesSurf, a non-profit organization that provides surfing instruction and therapeutic educational programs on water recreation for people with disabilities. AccesSurf enriches lives by assisting families with access to the beach and the ocean in a barrier-free environment. H&M will provide AccesSurf with a grant to support its programs and will also donate 100 percent of the proceeds from the sale of an exclusive, limited-edition H&M t-shirt featuring the local surf photographers' images to the organization.

H&M was established in Sweden in 1947. Today there are 310 stores in the United States and more than 3,100 H&M stores in 53 markets worldwide.

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