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EventPermits recently worked to coordinate site licensing agreements and production elements, and also secured permits for a successful street event and talent showcase in Times Square. The event allowed NYC performers a chance to compete to appear in a 30-second Pizza Hut Super Bowl commercial.
New York City, NY (PRWEB) February 24, 2014
On January 29, a stage was erected in the Champion Parking Lot in Times Square for Pizza Huts Go For Greatness campaign. EventPermits secured generator and health permits, coordinated the licensing agreement with property management, and worked directly with This Is It! Stage Works to coordinate all production elements.
The stage was erected on 46th Street between 8th Avenue and Broadway just beyond the Super Bowl Boulevard arrangement that hosted NFL sponsor events leading up to the big game. During the event, native New Yorkers showcased talents ranging from singing, dancing, puppetry, cheerleading and drumming on a customized bucket drum set. Each person was competing for the opportunity to appear in a 30-second Pizza Hut Super Bowl commercial.
ESPN analyst Trey Wingo served as guest MC of the event, introducing the guests and offering humorous commentary between performances. Throughout the day, Pizza Hut also distributed samples of their new hand-tossed pizza to performers, the audience and passersby. For social sharing, the event featured a custom hashtag, #GoForGreatness.
EventPermits worked with the property management of Champion Parking Lot to coordinate site location licensing, and also worked closely with This Is It! Stage Works, specializing in mobile stages, to coordinate the staging and other production elements. EventPermits secured a generator permit to power the event as well as a health permit for the food sampling.
The Go For Greatness Campaign was a successful activation that showcased the incredible talents of New Yorkers while allowing performers and the audience to engage with the brand, said Stella Fitzpatrick, owner of EventPermits. The location provided ample space for performers and the crowd. The proximity to Super Bowl Boulevard attracted visitors and added to the hype and excitement leading up to the game.
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The companys primary focus is securing prime locations the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.
For the original version on PRWeb visit: http://www.prweb.com/releases/nyceventpermits/goforgreatnesscampaign/prweb11601904.htm
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