HONOLULU (AP) - Hawaii's online health insurance exchange is hoping to boost enrollment by targeting younger adults.
The Honolulu Star-Advertiser reports the Hawaii Health Connector is making an aggressive push this weekend aimed at those who see insurance as an unnecessary expense, including those who are no longer covered under their parents' plan.
The enrollment drive comes after a national study showed Hawaii with the lowest number of sign-ups under President Barack Obama's federal health care overhaul.
The state's online health insurance marketplace created by Obama's Affordable Care Act has suffered from problems including a two-week-late launch and technical glitches.
According to the Department of Health and Human Services, one-third of Hawaii's enrollees were between the ages of 55 and 64, while 14 percent were between the ages of 26 and 34.