HONOLULU (HawaiiNewsNow) - The 20th annual Check-Out Hunger recognition event was held at the Hawaii Foodbank on Wednesday.
The annual event celebrated the program raising approximately $219,968.39, thanks to the Foodbanks sponsors, volunteers, and the generosity of Hawaii's shoppers.
"We appreciate that support from people," Foodbank Vice President and Chief Operating Officer Polly Kauahi said. "We're asking so much -- the Foodbank is -- but we're out there feeding people every day and that's 183,000 of our neighbors."
From November 4, 2013, through January 15, 2014, shoppers throughout the state were able to make a donation by tearing off a green "Check-Out Hunger" coupon at the check-out stand. A $2.81 coupon fed a child breakfast for a week, a $12.43 coupon fed a senior lunch for a month, and a $16.84 coupon fed a family dinner for a week.
"Retailers play an important role because it gives the foodbank a lot of locations where people who shop for groceries -- and you know people shop for groceries all the time -- they have a point of being able to donate to the foodbank," Gerald Shintaku of Kraft Foods Hawaii said. "It's really simple."
Since its inception in 1994, Check-Out Hunger has raised over $2 million for Hawaii's hungry throughout the state. The major sponsor of the program, Kraft Foods, starts the program each year with a $5,000 donation.