Americans will spend almost $4 billion on Valentine's Day jewelry. Tips for buying bling. (Source: CNN)
(CNN) - The next 48 hours will bring a mad dash to jewelers, as shoppers look to express their love with something that really rocks. Whether it's an engagement ring or another sparkler, experts give tips for buying Valentine's Day bling.
Of the $17.3 billion Americans will spend on Valentine's Day gifts, nearly $4 billion will be spent on jewelry, according to the National Retail Federation, and it means a big boost for stores.
"It's an awesome time for the jewelry business. It's one of the most exciting times. We get the guys that come in. They're happy in love, coming in for their significant other," Amanda Coleman-Phelps with Nelson Coleman Jewelers said.
Valentine's Day will be popular for proposals, which means many will purchase diamonds. Keep in mind the old cut, color, clarity and carat mantra. Do some homework before going into the store, and be able to give a salesperson a budget.
Purchase through a trustworthy jeweler, and be wary of places that offer deals that seem too good to be true.
Purchasing insurance can help avoid heartache later on if that jewelry is lost or stolen.
"We offer an insurance appraisal with every item that we sell, and then we give information to, um, whether you want to get it insured under your homeowners. We document everything, and we can walk you through that process," Coleman-Phelps said.
Check the coverage under your existing homeowners or renters insurance. You may not need to purchase a separate jewelry policy.
And if Cupid's gift doesn't hit the mark - jewelers can be an understanding bunch.
"We're not in the business to break hearts, especially on Valentine's Day. So if she doesn't like it, come back in, and we'll make it right for sure," Coleman-Phelps said.
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