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The UK Bakery and Cereals Market: What Consumers Eat and Why?

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LONDON, Feb. 11, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Bakery and Cereals Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Bakery & Cereals market in UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Bakery & Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Bakery & Cereals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Cereals and Bread & Rolls are considered essential items and therefore recession has marginally affected their consumption pattern. Conversely, Bakery products are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling the following specific categories: Baking Ingredients, Baking Mixes, Bread & Rolls, Cakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

The consumption frequency of Cereals declines substantially among Early Young Adults in the UK, as newly independent adults break the consumption habits developed under the influence of their parents. Consumption then increases slowly through the age groups, indicating that consumers return to habitual Cereal consumption as they get older.

The Bakery & Cereals market is dominated by two categories, Bread & Rolls and Cookies (Sweet Biscuits), which together constitute half of the total market by value.

More women consume Baking Ingredients than men, though the number of Heavy frequency users is similar for both genders. The main difference comes in the number of Light frequency users, which includes 42% of women compared to only 29% of men. The value of the market could be increased by targeting these female Light users.

Key Highlights

Older consumers have a 30% value share of the total Bakery & Cereals market in the UK, a market leading position achieved through sheer weight of numbers as they account for 29% of the population. Mid-Lifers are the next most valuable age group, followed closely by Kids & Babies.

Private labels account for over 30% of the market by volume in Cakes, Pastries & Sweet Pies, Baking Ingredients, Bread & Rolls, Energy Bars, and Dough Products. The UK has a developed private label market, highlighting that retailers are likely to increase investment in product categories such as Cereals and Morning Goods where they have a significant market share, but one that could be grown, as evident from these first product categories.

Distribution of Bakery & Cereals in the UK is concentrated, with the top three retailers accounting for 73% of the market by volume.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Bakery and Cereals Market Value
3.1.1 Age Groups
3.1.2 Gender Groups

3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread and Rolls
3.2.4 Cakes, Pastries and Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
3.3 Behavioral Trends and Market Value
3.3.1 Baking Ingredients
3.3.2 Baking Mixes

3.3.3 Bread and Rolls
3.3.4 Cakes, Pastries and Sweet Pies
3.3.5 Cereal Bars
3.3.6 Cereals
3.3.7 Cookies (sweet Biscuits)
3.3.8 Dough Products
3.3.9 Energy Bars
3.3.10 Morning Goods
3.3.11 Savory Biscuits
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Baking Ingredients
4.1.2 Baking Mixes
4.1.3 Bread and Rolls
4.1.4 Cakes, Pastries and Sweet Pies
4.1.5 Cereal Bars
4.1.6 Cereals
4.1.7 Cookies (sweet Biscuits)
4.1.8 Dough Products
4.1.9 Energy Bars

4.1.10 Morning Goods
4.1.11 Savory Biscuits
4.2 Consumer Profiles by Product Category
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread and Rolls
4.2.4 Cakes, Pastries and Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Bakery and Cereals Brand Choice and Private Label Consumer Penetration
5.2.1 Baking Ingredients
5.2.2 Baking Mixes
5.2.3 Bread and Rolls
5.2.4 Cakes, Pastries and Sweet Pies
5.2.5 Cereal Bars
5.2.6 Cereals
5.2.7 Cookies (sweet Biscuits)
5.2.8 Dough Products
5.2.9 Energy Bars

5.2.10 Morning Goods
5.2.11 Savory Biscuits
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Bakery and Cereals
6.1.2 Baking Ingredients
6.1.3 Baking Mixes
6.1.4 Bread and Rolls
6.1.5 Cakes, Pastries and Sweet Pies
6.1.6 Cereal Bars
6.1.7 Cereals
6.1.8 Cookies (sweet Biscuits)
6.1.9 Dough Products
6.1.10 Energy Bars
6.1.11 Morning Goods
6.1.12 Savory Biscuits
7 Consumption Impact: Market Valuation
7.1 Bakery and Cereals Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Bakery and Cereals Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Bakery and Cereals Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Bakery and Cereals
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Baking Ingredients
8.2.2 Retail Share by Volume - Baking Mixes
8.2.3 Retail Share by Volume - Bread and Rolls
8.2.4 Retail Share by Volume - Cakes, Pastries and Sweet Pies
8.2.5 Retail Share by Volume - Cereal Bars
8.2.6 Retail Share by Volume - Cereals
8.2.7 Retail Share by Volume - Cookies (sweet Biscuits)
8.2.8 Retail Share by Volume - Dough Products
8.2.9 Retail Share by Volume - Energy Bars
8.2.10 Retail Share by Volume - Morning Goods
8.2.11 Retail Share by Volume - Savory Biscuits
8.3 Profiles of End-Consumers of Bakery and Cereals, by Retailer Used
8.3.1 Aldi
8.3.2 Asda
8.3.3 Co-Op/Somerfield
8.3.4 Iceland

8.3.5 Lidl
8.3.6 MandS
8.3.7 Morrisons
8.3.8 Sainsbury's
8.3.9 Tesco
8.3.10 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Bakery and Cereals Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Bakery and Cereals Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Bakery and Cereals Value Share (%), by Gender, 2012
Table 6: United Kingdom Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Baking Ingredients Consumer Group Share (% market value), 2012
Table 11: United Kingdom Baking Mixes Consumer Group Share (% market value), 2012
Table 12: United Kingdom Bread and Rolls Consumer Group Share (% market value), 2012
Table 13: United Kingdom Cakes, Pastries and Sweet Pies Consumer Group Share (% market value), 2012

Table 14: United Kingdom Cereal Bars Consumer Group Share (% market value), 2012
Table 15: United Kingdom Cereals Consumer Group Share (% market value), 2012
Table 16: United Kingdom Cookies (sweet Biscuits) Consumer Group Share (% market value), 2012
Table 17: United Kingdom Dough Products Consumer Group Share (% market value), 2012
Table 18: United Kingdom Energy Bars Consumer Group Share (% market value), 2012
Table 19: United Kingdom Morning Goods Consumer Group Share (% market value), 2012
Table 20: United Kingdom Savory Biscuits Consumer Group Share (% market value), 2012
Table 21: United Kingdom Total Baking Ingredients Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: United Kingdom Total Baking Mixes Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: United Kingdom Total Bread and Rolls Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: United Kingdom Total Cakes, Pastries and Sweet Pies Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 25: United Kingdom Total Cereal Bars Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 26: United Kingdom Total Cereals Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012

Table 27: United Kingdom Total Cookies (sweet Biscuits) Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 28: United Kingdom Total Dough Products Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 29: United Kingdom Total Energy Bars Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 30: United Kingdom Total Morning Goods Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 31: United Kingdom Total Savory Biscuits Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 32: United Kingdom Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: United Kingdom Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: United Kingdom Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: United Kingdom Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: United Kingdom Bread and Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: United Kingdom Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: United Kingdom Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 39: United Kingdom Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 40: United Kingdom Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 41: United Kingdom Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 42: United Kingdom Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 43: United Kingdom Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 44: United Kingdom Cookies (sweet Biscuits) Consumption Frequency Analysis (%) by Age Group, by Consumption Group), 2012
Table 45: United Kingdom Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 46: United Kingdom Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 47: United Kingdom Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 48: United Kingdom Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 49: United Kingdom Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 50: United Kingdom Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 51: United Kingdom Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 52: United Kingdom Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 53: United Kingdom Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 54: United Kingdom Baking Ingredients Consumer Profiles (% consumers by sub-group), 2012
Table 55: United Kingdom Baking Mixes Consumer Profiles (% consumers by sub-group), 2012
Table 56: United Kingdom Bread and Rolls Consumer Profiles (% consumers by sub-group), 2012
Table 57: United Kingdom Cakes, Pastries and Sweet Pies Consumer Profiles (% consumers by sub-group), 2012
Table 58: United Kingdom Cereal Bars Consumer Profiles (% consumers by sub-group), 2012
Table 59: United Kingdom Cereals Consumer Profiles (% consumers by sub-group), 2012
Table 60: United Kingdom Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2012
Table 61: United Kingdom Dough Products Consumer Profiles (% consumers by sub-group), 2012
Table 62: United Kingdom Energy Bars Consumer Profiles (% consumers by sub-group), 2012
Table 63: United Kingdom Morning Goods Consumer Profiles (% consumers by sub-group), 2012
Table 64: United Kingdom Savory Biscuits Consumer Profiles (% consumers by sub-group), 2012
Table 65: United Kingdom Bakery and Cereals Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 66: United Kingdom Baking Ingredients Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 67: United Kingdom Baking Mixes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 68: United Kingdom Bread and Rolls Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 69: United Kingdom Cakes, Pastries and Sweet Pies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 70: United Kingdom Cereal Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 71: United Kingdom Cereals Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 72: United Kingdom Cookies (sweet Biscuits) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012

Table 73: United Kingdom Dough Products Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 74: United Kingdom Energy Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 75: United Kingdom Morning Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 76: United Kingdom Savory Biscuits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 77: United Kingdom, Overall Bakery and Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 78: United Kingdom, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 79: United Kingdom, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 80: United Kingdom, Bread and Rolls: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 81: United Kingdom, Cakes, Pastries and Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 82: United Kingdom, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 83: United Kingdom, Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012

Table 84: United Kingdom, Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 85: United Kingdom, Dough Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 86: United Kingdom, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 87: United Kingdom, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 88: United Kingdom, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 89: United Kingdom Bakery and Cereals Market Value (Pound Sterling million), by Category, 2012
Table 90: United Kingdom Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 91: United Kingdom Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 92: United Kingdom Bakery and Cereals Market Share (US$ million), by Category, 2012
Table 93: United Kingdom Bakery and Cereals Expenditure Per Capita (Pound Sterling), by Market Value 2012
Table 94: United Kingdom Bakery and Cereals Expenditure Per Capita (US$), by Market Value, 2012
Table 95: United Kingdom Bakery and Cereals Expenditure Per Household (Pound Sterling), by Category

Table 96: United Kingdom Bakery and Cereals Expenditure Per Household (US$), by Category
Table 97: United Kingdom Bakery and Cereals Market Volume Share (Kg), by Category, 2012
Table 98: United Kingdom Bakery and Cereals Consumption Per Capita (Kg/ Population), by Category, 2012
Table 99: United Kingdom Bakery and Cereals Consumption Per Household (Kg/ Households), by Category, 2012
Table 100: United Kingdom Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 101: United Kingdom Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 102: United Kingdom Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 103: United Kingdom Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 104: United Kingdom Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 105: United Kingdom Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 106: United Kingdom Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 107: United Kingdom Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 108: United Kingdom Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 109: United Kingdom Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 110: United Kingdom Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 111: United Kingdom Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 112: United Kingdom: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2012
Table 113: United Kingdom: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 114: United Kingdom: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2012
Table 115: United Kingdom: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2012
Table 116: United Kingdom: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2012

Table 117: United Kingdom: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From MandS (% by Subgroup, as tracked by the Survey), 2012
Table 118: United Kingdom: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 119: United Kingdom: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 120: United Kingdom: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 121: United Kingdom: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Bakery and Cereals Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Bakery and Cereals Value Share (%), by Gender, 2012
Figure 4: United Kingdom Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Bread and Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United Kingdom Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United Kingdom Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United Kingdom Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012

Figure 18: United Kingdom Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United Kingdom Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United Kingdom Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: United Kingdom Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: United Kingdom Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 23: United Kingdom Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 24: United Kingdom Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 25: United Kingdom Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 26: United Kingdom Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 27: United Kingdom Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 28: United Kingdom Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 29: United Kingdom Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 30: United Kingdom Bakery and Cereals Market Share (US$ million), by Market Value, 2012
Figure 31: United Kingdom Bakery and Cereals Expenditure Per Capita (US$), by Market Value, 2012
Figure 32: United Kingdom Bakery and Cereals Expenditure Per Household (US$), by Category
Figure 33: United Kingdom Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 34: United Kingdom Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012

Figure 35: United Kingdom Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 36: United Kingdom Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 37: United Kingdom Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 38: United Kingdom Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 39: United Kingdom Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 40: United Kingdom Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 41: United Kingdom Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 42: United Kingdom Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 43: United Kingdom Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 44: United Kingdom Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012

Companies Mentioned

Aldi, Asda, Co-Op/Somerfield, Iceland, Lidl ,MandS ,Morrisons.


Read the full report:
The UK Bakery and Cereals Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/bakery_cereals/uk_bakery_cereals_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Bakery_and_Pastry

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