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Some Men Looking for a Serious Relationship, While Others Only Interested in Getting Lucky
NEW YORK and MOSCOW, Feb. 7, 2014 /PRNewswire/ -- In preparation for Valentine's Day this year, many guys all over the country are busy making fancy dinner reservations and buying bouquets of flowers for their significant others (or significant hopefuls!). However, other men are turning to online dating for a little excitement during the commercial holiday. But what are guys really looking for online this Valentine's Day – real, lasting love or a temporary fling?
(Photo - http://photos.prnewswire.com/prnh/20140207/NY60892-INFO )
According to a recent survey of online dating habits by Harris Interactive in conjunction with international online dating website AnastasiaDate, 70 percent of online dating friendly men aged 35+* are looking for a serious relationship online. What's more is that 39 percent of these men claim that they can fall for a woman before meeting her in person.
Think that all men are dogs? Sixty-four percent said that they don't need to be physical with a woman to fall in love. And two out of three men said that they can fall in love before even having sex, demonstrating that some guys really are true romantics at heart.
But where there are nice guys, there are also naughty ones: 30 percent of these men use online dating sites to get lucky, with their main goal being to find someone to have sex with. Additionally, 27 percent said that they are looking for "interesting and exotic experiences" through online dating, and 65 percent of men said that they like to share juicy details of their dates with friends (men are big gossips, especially when it comes to their love lives).
"As we get closer to Valentine's Day, it's clear that American guys differ in what they want to find this year," said Lawrence Cervantes, Chief Communications Officer for AnastasiaDate. "Whether men want a serious, meaningful relationship or fun, casual hookup, online dating still offers them a chance to meet women they never would have met otherwise, some of whom are from other parts of the country and all over the world. It gives men an opportunity to ask new questions and find out new information about different kinds of women. Ultimately, it will allow them to have a very memorable Valentine's Day that will stand out from all of the rest."
Full survey data is available upon request. An infographic showcasing these findings is also available here.
*35- to 55-year-old U.S. males with $100K+ household income, an associate's degree or higher and an interest in relationships with women
This online dating survey was conducted online within the United States by Harris Interactive on behalf of AnastasiaDate between July 30 and August 8, 2013, among 503 U.S. males aged 35 to 55 with a household income of $100K or more, an associate's degree or more education and an interest in women (among whom 208 have dated online or would be open to doing so). This online survey is not based on a probability sample, and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Anastasia@kcsa.com
AnastasiaDate is the leading international dating service that facilitates exciting and romantic companionship with beautiful and interesting women from all over the world. Founded in 1993 by a Russian-American couple, AnastasiaDate now has over 4 million international users and attracts more than 10 million online visits monthly. Additionally, over 1.5 million conversations are exchanged onsite daily. AnastasiaDate is committed to member safety, customer satisfaction and the ongoing pursuit of innovation. Headquartered in Moscow and New York and with additional representation in every country it touches, AnastasiaDate provides a high level of customer service to a worldwide clientele. AnastasiaDate users are able to communicate across a variety of top-notch multimedia platforms, including video chat and a mobile app for Android devices available in the Google Play store.
About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients-stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
Alison Crisci / Caitlin Kasunich
KCSA Strategic Communications
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