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SOURCE UBM Canon LLC
Redesign Offers Keyword-Specific Content and Marketing Solutions for the Packaging Community
OAK BROOK, Ill., Feb. 7, 2014 /PRNewswire/ -- UBM Canon's Packaging Digest, the premier media brand and Voice of the Packaging Community, announces the launch of its newly redesigned website PackagingDigest.com. The website has been totally revamped to provide high-quality content, latest news, key analysis, expert opinions, emerging technologies, regulations and new products in a decidedly content-targeted approach. Optimized for all digital devices, desktops, laptops, tablets and smartphones, PackagingDigest.com will serve as the industry's go-to trusted information resource for packaging professionals at end-user manufacturing companies in a variety of markets and for suppliers who engage with these professionals.
"Elegant in its simplicity, the new PackagingDigest.com is organized into just two main sections, Content and Directory. Every piece of content on the site is tagged to a keyword that has significant value to the packaging community making it easy for packaging professionals to find the information they need the most," says Lisa McTigue Pierce, Executive Editor, Packaging Digest.
The Directory is a comprehensive resource that allows the packaging community to easily find packaging suppliers. The Directory provides supplier and product listings in formats tailored to search engine best practices, and suppliers can expand their listing into an interactive storefront by adding product information and images, videos, white papers and more.
"PackagingDigest.com's unique value proposition is twofold," says Steve Everly, Brand Director, Packaging, UBM Canon. "As the leading brand serving the packaging community, the audience will benefit from relevant, compelling and exclusive content targeted by what matters most to them. And PackagingDigest.com offers content-targeted advertising, giving packaging suppliers the opportunity to craft their ad message on keyword-rich content pages related to the product or service they offer. This concept of targeted content creates valuable connections between packaging end-user manufacturers and packaging suppliers."
To learn more about PackagingDigest.com's targeted content, contact firstname.lastname@example.org.
For further information about Packaging Digest media and marketing solutions, contact email@example.com.
About Packaging Digest
Packaging Digest is the premier packaging media brand. Respected worldwide for its timely and extensive coverage of trends, best practices and new technologies, the magazine reaches more than 80,000 subscribers who comprise decision makers in corporate management, operations and engineering as well as design and brand leaders. Through its online presence, Packaging Digest also offers expanded reach via eNewsletters, videos, webcasts and other targeted services, making this brand the vehicle of choice for those seeking to reach the $470 billion global packaging market. Packaging Digest is a media brand of UBM Canon.
For more information, visit PackagingDigest.com or ubmcanon.com/packaging; follow us on Twitter @PackagingDigest.
About UBM Canon
UBM Canon LLC, the leading B2B media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, helps support the flow of information, commerce and innovation in such sophisticated segments as medical devices and pharmaceutical development. UBM Canon also addresses cutting-edge developments in broader areas of advanced engineering design and manufacturing, and manufacturing processes and packaging. UBM Canon is part of UBM plc (UBM.L) a global provider of media and information services for professional B2B communities and markets.
About UBM plc
UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content. Our 5,500 staff in more than 30 countries is organized into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news.
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