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SOURCE Archway Cookies
Thicker cookies, updated packaging, new segments rolled out in response to consumer requests
ASHLAND, Ohio, Jan. 31, 2014 /PRNewswire/ -- Exciting news for cookie lovers! Archway, part of the Snyder's-Lance family of brands, has announced a makeover of its beloved homestyle cookies. Announced changes include enhanced product quality, a contemporary packaging design and new cookie segments to help shoppers easily find their Archway favorites in the cookie aisle.
Archway's notable product upgrade is an increased thickness of many of its top-selling soft cookies, an improvement that has been a top consumer request. The result is a thicker, richer and moister cookie - the kind of cookie that has made Archway a part of the traditions of families across America for more than 75 years.
"Raising the bar again, consumers significantly preferred the new, thicker versions of our best sellers like Oatmeal and Oatmeal Raisin. Our passionate team is always committed to providing our consumers with the best cookies on the market. We are excited to re-launch the brand with a new look and improved quality that we know consumers love, and conversations we've had with our fans have spurred many of these changes," said Archway Brand Manager, Julie Balzer.
As part of the brand's packaging redesign, Archway's selection of more than 20 varieties of homestyle cookies has been segmented into four distinct categories:
Classics: Archway's 12 varieties of soft and crispy classic recipes, including Oatmeal Raisin, Frosty Lemon, Gingersnap and Windmill cookies.
Chocolate Lovers: Archway's four varieties of chocolate cookies, including Dutch Cocoa, Rocky Road, and the new Chocolate Chip, which launches in March.
Family Fun: Archway's line of fun and playful cookies includes original and Iced Circus Animal cookies.
Specialties: Archway's premium and unique cookie offerings, including Wedding Cake, Cashew Nougat, and the new Chocolate Chip Bites, which launch this March.
About Archway For several decades Archwayhas shared in traditions of families and friends across America. The great-tasting, freshly-baked Archway® cookies are available in more than 20 soft and crispy varieties. The origins of Archwaydate back to 1936 when a husband and wife team began baking soft oatmeal cookies in their Michigan garage. Since that time, Archway® cookies have been enjoyed as part of family traditions and moments shared between friends. For more information about Archway, please visit www.Archwaycookies.com.
About Snyder's-Lance, Inc. Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart™, O-Ke-Doke®, Quitos™ and brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G