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The Indian Pasta and Noodles Market: What Consumers Eat and Why?

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LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Indian Pasta and Noodles Market: What Consumers Eat and Why?



Product Synopsis

This report provides the results for the Pasta & Noodles market in India from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.


Introduction and Landscape

Why was the report written?
Marketers in the Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Pasta & Noodles market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As India undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.


What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.


Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Dried Noodles and Dried Pasta.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Private labels have a negligible penetration in the market: 5% by volume in the Dried Pasta market and Dried Noodles market. However, private labels are expected to grow their market share as the Indian retail environment develops and becomes increasingly concentrated.

The Better Off wealth group accounts for 41% of the Indian Pasta & Noodles market by value. This suggests strong potential for premium products, though the size of poorer wealth groups – the Hard Pressed group accounts for over a quarter of the market – means that suppliers should develop strategies to serve consumers at different price points.

Urban dwellers consume Dried Pasta disproportionally, with a 92% share of the market despite accounting for 89% of the population. This highlights the potential to offer more specifically targeted Dried Pasta products to consumers in Indian cities and towns.

Key Highlights

Not only do a large proportion of Indian consumers highlight that consumer trends such as Personal Space and Time, Changing Lifestages and Busy Lives have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumer are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

Dried Pasta accounts for 75% of the Indian Pasta & Noodles market by value and 62% of the market by volume. This indicates that Indians consume a significant number of premium Dried Pasta products and that suppliers of Dried Noodles need to take steps to increase the value of their category.

No gender consumes Pasta & Noodles disproportionately, although both the market and the population are slightly male biased.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Pasta and Noodles Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Dried Noodles
3.2.2 Dried Pasta
3.3 Behavioral Trends and Market Value
3.3.1 Dried Noodles
3.3.2 Dried Pasta
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Dried Noodles
4.1.2 Dried Pasta
4.2 Consumer Profiles by Product Category
4.2.1 Dried Noodles
4.2.2 Dried Pasta
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Pasta and Noodles Brand Choice and Private Label Consumer Penetration
5.2.1 Dried Noodles
5.2.2 Dried Pasta
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Pasta and Noodles
6.1.2 Dried Noodles
6.1.3 Dried Pasta
7 Consumption Impact: Market Valuation
7.1 Pasta and Noodles Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Pasta and Noodles Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Pasta and Noodles Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Pasta and Noodles Market
Table 2: Foreign Exchange Rate - INR vs. USD
Table 3: India Survey Respondent profile (weighted), 2012
Table 4: India Pasta and Noodles Value Share (%), by Age Groups, 2012
Table 5: India Pasta and Noodles Value Share (%), by Gender, 2012
Table 6: India Pasta and Noodles Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: India Pasta and Noodles Value Share (%) by Education Level Achieved Groups, 2012
Table 8: India Pasta and Noodles Value Share (%) by Wealth Groups, 2012
Table 9: India Pasta and Noodles Value Share (%) by Busy Lives Groups, 2012
Table 10: India Dried Noodles Consumer Group Share (% market value), 2012
Table 11: India Dried Pasta Consumer Group Share (% market value), 2012
Table 12: India Total Dried Noodles Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: India Total Dried Pasta Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: India Dried Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 15: India Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 16: India Dried Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: India Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: India Dried Noodles Consumer Profiles (% consumers by sub-group), 2012
Table 19: India Dried Pasta Consumer Profiles (% consumers by sub-group), 2012
Table 20: India Pasta and Noodles Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 21: India Dried Noodles Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 22: India Dried Pasta Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 23: India Pasta and Noodles: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 24: India Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 25: India, Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 26: India Pasta and Noodles Market Value (Indian Rupee million), by Category, 2012
Table 27: India Pasta and Noodles Market Value (US$ million), by Category, 2012
Table 28: India Pasta and Noodles Market Volume (Kg m), by Category, 2012
Table 29: India Pasta and Noodles Market Value (US$ million), by Category, 2012
Table 30: India Pasta and Noodles Expenditure Per Capita (Indian Rupee), by Category, 2012
Table 31: India Pasta and Noodles Expenditure Per Capita (US$), by Category, 2012
Table 32: India Pasta and Noodles Expenditure Per Household (Indian Rupee), by Category
Table 33: India Pasta and Noodles Expenditure Per Household (US$), by Category
Table 34: India Pasta and Noodles Market Volume (Kg m), by Category, 2012
Table 35: India Pasta and Noodles Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 36: India Pasta and Noodles Consumption Per Household (Kg m / Households m), by Category, 2012


List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: India Pasta and Noodles Value Share (%), by Age Groups, 2012
Figure 3: India Pasta and Noodles Value Share (%), by Gender, 2012
Figure 4: India Pasta and Noodles Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: India Pasta and Noodles Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: India Pasta and Noodles Value Share (%) by Wealth Groups, 2012
Figure 7: India Pasta and Noodles Value Share (%) by Busy Lives Groups, 2012
Figure 8: India Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: India Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: India Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: India Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: India Pasta and Noodles Market Value (US$ million), by Category, 2012
Figure 13: India Pasta and Noodles Expenditure Per Capita (US$), by Category, 2012
Figure 14: India Pasta and Noodles Expenditure Per Household (US$), by Category


Read the full report:
The Indian Pasta and Noodles Market: What Consumers Eat and Why?
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