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The Russian Confectionery Market: What Consumers Eat and Why?

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LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Russian Confectionery Market: What Consumers Eat and Why?



Product Synopsis

This report provides the results for the Confectionery market in Russia from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level


Introduction and Landscape

Why was the report written?
Marketers in the Confectionery market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Confectionery market they account for, and which consumer trends drive their behavior.


What is the current market landscape and what is changing?
Fluctuating economic conditions are forcing Russian consumers to carefully evaluate their consumption of many CPG products, including Confectionery. While the country has recorded rapid growth in the past, and is expected to do so in the future, it has also been severely affected by the recent weak global economic conditions. This makes early identification of the consumer groups and trends driving market behavior essential.


What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: The Chocolate, Gum, and Sugar Confectionery markets.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Females have a share of 57.1% of the Russian Confectionery market by value despite accounting for 54% of the population. This disproportionate consumption is still present in Gum, but stronger in the Chocolate and Sugar Confectionery product categories.

Tweens & Early Teens, Early Young Adults, and Older Young Adults record similar consumption patterns of Gum, after which consumption declines as consumers get older. This bodes well for the Gum market, whose value and volume will increase should these younger consumers continue this consumption pattern into old age.

Sugar confectionery consumption is highest for Tweens & Early Teens and Mid-Lifers, where approximately 40% of each age group record Heavy frequency consumption. Suppliers need to address the lower consumption recorded by the Early Young Adults, Older Young Adults, and Pre-Mid-Lifers age groups in order to grow the value and volume of the market.


Key Highlights

Market valuation reveals that chocolate accounts for more than 75% of consumption in the confectionary market in Russia in value terms. Gum has the lowest market share at around 5%.

Private label penetration is negligible in the Confectionery market in Russia. Confectionery markets tend to be strongly brand-driven with strong differentiation between products, explaining this low penetration.

Not only do a large proportion of Russian consumers highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success. The Indulgence trend is the most significant in the Russian Confectionery market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Confectionery Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Chocolate
3.2.2 Gum
3.2.3 Sugar Confectionery
3.3 Behavioral Trends and Market Value
3.3.1 Chocolate
3.3.2 Gum
3.3.3 Sugar Confectionery
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Chocolate
4.1.2 Gum
4.1.3 Sugar Confectionery
4.2 Consumer Profiles by Product Category
4.2.1 Chocolate
4.2.2 Gum
4.2.3 Sugar Confectionery
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Confectionery Brand Choice and Private Label Consumer Penetration
5.2.1 Chocolate
5.2.2 Gum
5.2.3 Sugar Confectionery
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Confectionery
6.1.2 Chocolate
6.1.3 Gum
6.1.4 Sugar Confectionery
7 Consumption Impact: Market Valuation
7.1 Confectionery Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Confectionery Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Confectionery Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share of Organized Retail
8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume Share of Organized Retail in Confectionery
8.2 Retailer Volume Share of Organized Retail by Category
8.2.1 Retail Share by Volume Of Organized Retail- Chocolate
8.2.2 Retail Share by Volume of Organized Retail - Gum
8.2.3 Retail Share by Volume of Organized Retail - Sugar Confectionery
8.3 Profiles of End-Consumers of Confectionery, by Retailer Used
8.3.1 Auchan
8.3.2 Dixi
8.3.3 Lenta
8.3.4 Magnit
8.3.5 Metro Group
8.3.6 O'Key
8.3.7 Paterson
8.3.8 X5 Retail Group
8.3.9 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer


List of Tables

Table 1: Volume Units for the Confectionery Market
Table 2: Foreign Exchange Rate - RUB vs. USD
Table 3: Russian Federation Confectionery Value Share (%), by Age Groups, 2012
Table 4: Russian Federation Confectionery Value Share (%), by Gender, 2012
Table 5: Russian Federation Confectionery Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: Russian Federation Confectionery Value Share (%) by Education Level Achieved Groups, 2012
Table 7: Russian Federation Confectionery Value Share (%) by Wealth Groups, 2012
Table 8: Russian Federation Confectionery Value Share (%) by Busy Lives Groups, 2012
Table 9: Russian Federation Chocolate Consumer Group Share (% market value), 2012
Table 10: Russian Federation Gum Consumer Group Share (% market value), 2012
Table 11: Russian Federation Sugar Confectionery Consumer Group Share (% market value), 2012
Table 12: Russian Federation Total Chocolate Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: Russian Federation Total Gum Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: Russian Federation Total Sugar Confectionery Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: Russian Federation Chocolate Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 16: Russian Federation Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 17: Russian Federation Gum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 18: Russian Federation Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 19: Russian Federation Sugar Confectionery Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 20: Russian Federation Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 21: Russian Federation Chocolate Consumer Profiles (% consumers by sub-group), 2012
Table 22: Russian Federation Gum Consumer Profiles (% consumers by sub-group), 2012
Table 23: Russian Federation Sugar Confectionery Consumer Profiles (% consumers by sub-group), 2012
Table 24: Russian Federation Confectionery Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 25: Russian Federation Chocolate Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 26: Russian Federation Gum Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: Russian Federation Sugar Confectionery Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: Russian Federation, Overall Confectionery: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 29: Russian Federation, Chocolate: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: Russian Federation, Gum: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: Russian Federation, Sugar Confectionery: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: Russian Federation Confectionery Market Value (Russian Ruble million), by Category, 2012
Table 33: Russian Federation Confectionery Market Value (US$ million), by Category, 2012
Table 34: Russian Federation Confectionery Market Volume (Kg m), by Category, 2012
Table 35: Russian Federation Confectionery Market Share (US$), by Category, 2012
Table 36: Russian Federation Confectionery Expenditure Per Capita (Russian Ruble), by Category, 2012
Table 37: Russian Federation Confectionery Expenditure Per Capita (US$), by Category, 2012
Table 38: Russian Federation Confectionery Expenditure Per Household (Russian Ruble), by Category
Table 39: Russian Federation Confectionery Expenditure Per Household (US$), by Category
Table 40: Russian Federation Confectionery Market Volume Share (Kg), by Category, 2012
Table 41: Russian Federation Confectionery Consumption Per Capita (Kg/ Population), by Category, 2012
Table 42: Russian Federation Confectionery Consumption Per Household (Kg m / Households), by Category, 2012
Table 43: Russian Federation Confectionery Survey-tracked Retailer Shares by Volume (% of Kg) of Organized Retail, 2012
Table 44: Russian Federation Chocolate Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 45: Russian Federation Gum Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 46: Russian Federation Sugar Confectionery Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 47: Russian Federation: Profile of Confectionery Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 48: Russian Federation: Profile of Confectionery Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2012
Table 49: Russian Federation: Profile of Confectionery Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2012
Table 50: Russian Federation: Profile of Confectionery Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2012
Table 51: Russian Federation: Profile of Confectionery Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2012
Table 52: Russian Federation: Profile of Confectionery Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2012
Table 53: Russian Federation: Profile of Confectionery Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2012
Table 54: Russian Federation: Profile of Confectionery Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2012
Table 55: Russian Federation: Profile of Confectionery Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012


List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Russian Federation Confectionery Value Share (%), by Age Groups, 2012
Figure 3: Russian Federation Confectionery Value Share (%), by Gender, 2012
Figure 4: Russian Federation Confectionery Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Russian Federation Confectionery Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Russian Federation Confectionery Value Share (%) by Wealth Groups, 2012
Figure 7: Russian Federation Confectionery Value Share (%) by Busy Lives Groups, 2012
Figure 8: Russian Federation Chocolate Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Russian Federation Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Russian Federation Gum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Russian Federation Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Russian Federation Sugar Confectionery Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Russian Federation Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Russian Federation Confectionery Market Share (US$), by Category, 2012
Figure 15: Russian Federation Confectionery Expenditure Per Capita (US$), by Category, 2012
Figure 16: Russian Federation Confectionery Expenditure Per Household (US$), by Category
Figure 17: Russian Federation Confectionery Survey-tracked Retailer Shares by Volume (% of Kg), of Organized Retail 2012
Figure 18: Russian Federation Chocolate Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 19: Russian Federation Gum Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 20: Russian Federation Sugar Confectionery Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012

Companies Mentioned

Auchan, Dixi, Lenta, Magnit, Metro Group ,O'Key ,Paterson



Read the full report:
The Russian Confectionery Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/snacks/russian_confectionery_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Snack_and_Sweet

For more information:
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Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com
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