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PGA TOUR Highlights to be Distributed Beginning with This Week's Farmers
PONTE VEDRA BEACH, FL and VANCOUVER, BC, Jan. 23, 2014 /PRNewswire/ - Digital
sports video agency SendtoNews and the PGA TOUR
today announced an exclusive multi-year rights agreement to distribute
digital video to local news sites throughout the U.S. Beginning with
the 2014 Farmers Insurance Open, SendtoNews will distribute tournament
highlights, player interviews, commentary and other video content
through its digital News Partnership Network™ so that golf fans can
access PGA TOUR content via their favorite local news sites.
"The PGA TOUR is one of the world's premier sports brands and we look
forward to expanding its digital offering to golf fans across America,"
said SendtoNews CEO Greg Bobolo.
"As digital consumption of sports content continues to expand, a
significant percentage of fans continue to get their information
from local news sites," said Luis Goicouria, Vice President of
Operations and Business Development for PGA TOUR Digital. "This new
relationship with SendtoNews allows us to expand our brand awareness to
these local users, while increasing video consumption for the PGA
This agreement will result in digital, broadcast-quality highlights
appearing on the websites of hundreds of local newspapers that belong
to the digital News Partnership Network™. Newspapers will now be able
to provide their readers with PGA TOUR highlights in a timely
fashion, while the PGA TOUR expands its
audience through broader distribution of its content.
Digital sports video agency SendtoNews represents over 75 professional
sports leagues on 4 continents including NFL, NASCAR, English Premier
League, Formula 1, PGA Tour, LPGA, AHL, Kentucky Derby, Wimbledon,
Tour de France, FIS Alpine Skiing, X Games and other premier sports
Headquartered in Victoria, British Columbia, with affiliate offices in
Vancouver, Toronto, San Francisco, New York and London, SendtoNews is a trusted source of broadcast-quality and digital sports highlights for
newsrooms across North America and abroad via its News Partnership
Network™ which is currently capable of serving a combined 100+ million
broadcast and digital viewing impressions.
To learn more about SendtoNews advertising and brand sponsorship
programs or for more information on becoming an accredited newsroom
partner, call toll-free 1-855-590-1991 or contact: Philippe Guay,
Executive VP of Sales & Strategic Partnerships,
Mobile: 917.558.3108 Email:firstname.lastname@example.org Visit www.sendtonews.com, follow @sendtonews on Twitter, or call toll free 855.590.1991.
About The PGA TOUR:
The PGA TOUR is the world's premier membership organization for touring
professional golfers, co-sanctioning more than 130 tournaments on the
PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR
The PGA TOUR's mission is to entertain and inspire its fans, deliver
substantial value to its partners, create outlets for volunteers to
give back, generate significant charitable and economic impact in the
communities in which it plays, and provide financial opportunities for
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion
households in 225 countries and territories in 32 languages. Virtually
all tournaments are organized as non-profit organizations in order to
maximize charitable giving. In 2013, tournaments across all Tours
generated more than $133 million for local and national charitable
organizations and in early 2014 the TOUR's all-time charitable
contributions surpassed $2 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte
Vedra Beach, FL.
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