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Content localization, mobile translations, personalization drive growth
NEWBURY PARK, Calif., Jan. 22, 2014 /PRNewswire/ -- The New Year brings a wealth of new opportunities for the localization and translation industry. And Moravia, a leading provider of globalization solutions, has identified major trends that will impact growth in 2014.
"The explosion in new technologies and social media communication is causing unprecedented demand for professional language services," Renato Beninatto, CMO of Moravia said. "We're going to see major growth in the industry this year, and as mobile technology and social communications continue to expand into other markets, demand for localized language solutions could literally skyrocket."
According to the Washington, D.C.-based National Council for Languages and International Studies, the combination of public- and private-sector language-related initiatives has grown into a $25 billion enterprise in the United States. Much of the sector's growth, Beninatto says, comes from major U.S. brands that are looking for ways to globalize their presence.
Moravia foresees three major language industry trends for 2014:
- Localized content curation. Social Media Today reports that 78 percent of CMOs believe custom content is the future of marketing. Companies looking for ways to globalize their content marketing programs must increasingly adapt their content to meet the needs of different languages and cultures.
- Mobile-friendly media will drive demand for spoken translation. As more consumers adopt mobile devices and smartphones as their primary information source, demand for localized translation, narration and multimedia dubbing services will increase as well.
- Cloud computing and Big Data will fuel mass personalization. With consumer behavior now being tracked and recorded in the cloud-and as Big Data enables microsegmentation of consumer markets in real time-companies will increasingly personalize their marketing communications. Mass personalization translates to more culture-specific messaging in local languages and dialects for global brands.
For more information on 2014 language industry trends, visit Moravia's blog at http://bit.ly/1ewgFRa.
Moravia is a leading globalization solution provider, enabling companies in the information technology, e-learning, and life sciences industries to enter global markets with high-quality multilingual products. The company maintains global headquarters in the Czech Republic and North American headquarters in California, with local offices and production centers in Japan, China, Latin America, Ireland, USA and throughout Europe. www.moravia.com.
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