Cheesy shortage: Kraft says Velveeta running low - Hawaii News Now - KGMB and KHNL

Cheesy shortage: Kraft says Velveeta running low

NEW YORK (AP) - Playoff parties may have one fewer dip option this year.

Kraft Foods says some customers may not be able to find Velveeta cheese over the next few weeks. A representative for the company, Jody Moore, didn't give any reasons for the apparent shortage, saying only that they happen from time to time given the "nature of manufacturing."

She noted that the lack of availability is more noticeable because of the seasonal demand during the NFL playoffs. The company has been airing TV commercials featuring a recipe for a chili con queso dip made with Velveeta.

Moore says it should be a short-term situation and that Kraft hasn't yet heard from any customers who are having problem finding the products. She did not say whether the company experienced a similar shortage last year.

The trade publication Ad Age reported the issue Tuesday, quoting an employee at a Brooklyn-area grocery store who didn't expect shipments again until February due to "a plant issue."

Safeway supermarkets are not experiencing issues with Velveeta supplies, said Safeway representative Teena Massingill in an email.

A representative for supermarket chain Kroger was not available to comment on whether it was having difficulty stocking Velveeta cheeses.

The shortage affects only the Velveeta hard cheese products, but was not limited to a specific area.

"It is possible consumers in any part of the country may not be able to find some Velveeta products," Moore said in an email.

Kraft Foods Group Inc., based in Northfield, Ill., also owns brand including Jell-O, Oscar Mayer and Maxwell House.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Hawaii News Now headlinesNewsMore>>

  • Puerto Rico marks 1 year since Maria with song and sadness

    Puerto Rico marks 1 year since Maria with song and sadness

    Thursday, September 20 2018 12:58 PM EDT2018-09-20 16:58:38 GMT
    Friday, September 21 2018 6:06 AM EDT2018-09-21 10:06:18 GMT
    (AP Photo/Ramon Espinosa). In this Sept. 8, 2018 photo, Alma Morales Rosario poses for a portrait between the beams of her home being rebuilt after it was destroyed by Hurricane Maria one year ago in the San Lorenzo neighborhood of Morovis, Puerto Rico...(AP Photo/Ramon Espinosa). In this Sept. 8, 2018 photo, Alma Morales Rosario poses for a portrait between the beams of her home being rebuilt after it was destroyed by Hurricane Maria one year ago in the San Lorenzo neighborhood of Morovis, Puerto Rico...
    Puerto Ricans are marking the one-year anniversary of Hurricane Maria with choirs, protests and a funeral procession.More >>
    Puerto Ricans are marking the one-year anniversary of Hurricane Maria with choirs, protests and a funeral procession.More >>
  • Man dies in officer-involved shooting at Honolulu highrise

    Man dies in officer-involved shooting at Honolulu highrise

    Friday, September 21 2018 4:09 AM EDT2018-09-21 08:09:13 GMT
    A man was killed Thursday evening in an officer-involved shooting at a Honolulu highrise. (Image: Hawaii News Now)A man was killed Thursday evening in an officer-involved shooting at a Honolulu highrise. (Image: Hawaii News Now)

    Police reportedly fatally shot a suspect after an operation at the Century Center building.

    More >>

    Police reportedly fatally shot a suspect after an operation at the Century Center building.

    More >>
  • Telling men to 'step up,' Sen. Hirono strides into spotlight

    Telling men to 'step up,' Sen. Hirono strides into spotlight

    Thursday, September 20 2018 6:29 PM EDT2018-09-20 22:29:45 GMT
    Friday, September 21 2018 1:52 AM EDT2018-09-21 05:52:43 GMT
    (AP Photo/J. Scott Applewhite). Sen. Mazie Hirono, D-Hawaii, with Sen. Kirsten Gillibrand, D-N.Y., left, is applauded by demonstrators as the arrive to speak to reporters in support of professor Christine Blasey Ford, who is accusing Supreme Court nomi...(AP Photo/J. Scott Applewhite). Sen. Mazie Hirono, D-Hawaii, with Sen. Kirsten Gillibrand, D-N.Y., left, is applauded by demonstrators as the arrive to speak to reporters in support of professor Christine Blasey Ford, who is accusing Supreme Court nomi...
    Hawaii Sen. Mazie Hirono steps into the spotlight as she has unexpectedly become one of the most outspoken senators in Christine Blasey Ford's defense.More >>
    Hawaii Sen. Mazie Hirono steps into the spotlight as she has unexpectedly become one of the most outspoken senators in Christine Blasey Ford's defense.More >>
Powered by Frankly