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Franchisee Steve Chertock Debuts New Image for "America's Bodyshop"
FT. LAUDERDALE, Fla., Jan. 6, 2014 /PRNewswire/ -- MAACO®, part of Driven Brands family of automotive companies, today announced the opening of a new franchise center in Lauderhill, FL. Opening on Monday, January 6, the new MAACO® center is the first to feature the brand's completely new customer-centric retail format and image.
Designed to put the customer first, the new MAACO® center offers a host of industry "firsts" including:
- Digital Sales Boards featuring informative videos that ensure a reliable experience and transparency by empowering customers to make the best decision for their car.
- Innovative Kiosks providing a consultative approach to customer service, so that a client works collaboratively with and alongside a salesman rather than from across a sterile counter.
- A Retail Color Wall featuring 23 unique paint color options, allowing customers to experience first-hand the various types of car paints available for their personal MAACOVER™ as well as drawing attention to the unlimited colors MAACO® can provide.
- Point-of-Sale Retail Displays that add value to a client's knowledge and experience and feature MAACO®-approved products (protectants, cleaning products, and wax) developed to enhance the look and feel of their car.
Employing approximately 10 technicians in the area, the opening of the Lauderhill center marks Chertock's commitment to the business community of South Florida. Chertock, who currently owns an existing location in Delray Beach, FL, also plans to open centers at two additional locations during the next two years.
"I am extremely excited to open this new location. The modern features and technology will give our customers a closer look at the process, and enable them to really understand what services they need and why they need them," says Steve Chertock, franchise owner. "This new MAACO® center takes auto painting and collision repair from a transaction to a collaborative service, one that will help us better serve our customers throughout the area and deliver on our brand promise to 'turn the car you drive back into the car you love'."
"As America's Bodyshop for more than four decades, we are committed to leading our industry with new technology, quality products and customer service," says Jose Costa, president of MAACO®. "All of our technicians pride themselves on quality and consistency, and this new format helps us take the customer experience to the next level. This new center is the perfect example of why our customers can trust that MAACO® will always be easy to work with, reliable and affordable."
The new center is located at:
4907 N. University Dr.
Lauderhill, FL 33351
Hours of Operation:
Monday-Friday: 7 a.m. to 5 p.m.
Saturday: 9 a.m. to 12 p.m.
Founded in 1972, MAACO® Collision Repair & Auto Painting (www.maaco.com) repairs accident damage, dents and faded paint for close to 500,000 drivers annually. The 450 franchises have restored the safety and beauty of all types of vehicles for nearly 40 years. MAACO Franchising, Inc., headquartered in Charlotte, NC, has been cited numerous times by Entrepreneur magazine as #1 in its category in the Annual Franchise 500 survey.
About Driven Brands
Driven Brands, (www.drivenbrands.com) headquartered in Charlotte, NC, serves as parent company for the separate businesses: MAACO® (a franchise-based collision repair and auto painting retail network) Meineke Car Care Centers® (a franchise-based automotive service and repair retail network); Econo Lube & Tune (a franchised chain of automotive repair/quick lube services); a franchised network of mobile services consisting of AutoQual®, Aero-Colours® & Drive N Style® (specializing in automotive interior reconditioning and maintenance, paint refinishing and restyling services for Car Dealerships) and Management team members serve on the industry association boards, the IFA and AAIA.
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