Instant-classic Apple Christmas commercial tugs heartstrings - Hawaii News Now - KGMB and KHNL

Instant-classic Apple Christmas commercial tugs at the heartstrings

The self-absorbed kid who stared at his iPhone all Christmas wasn't playing Dots. He was devising a plan to hit us right in the feels. (Source: YouTube) The self-absorbed kid who stared at his iPhone all Christmas wasn't playing Dots. He was devising a plan to hit us right in the feels. (Source: YouTube)
  • Apple newsMore>>

  • Supreme Court to take up iPhone app lawsuit

    Supreme Court to take up iPhone app lawsuit

    Monday, June 18 2018 10:00 AM EDT2018-06-18 14:00:57 GMT
    Thursday, June 21 2018 3:03 PM EDT2018-06-21 19:03:08 GMT
    The Supreme Court will consider whether the purchasers of iPhone can sue Apple over allegations it has an illegal monopoly on the sale of iPhone apps.More >>
    The Supreme Court will consider whether the purchasers of iPhone can sue Apple over allegations it has an illegal monopoly on the sale of iPhone apps.More >>
  • Apple signs deal with Sesame Workshop for kids' shows

    Apple signs deal with Sesame Workshop for kids' shows

    Wednesday, June 20 2018 2:13 PM EDT2018-06-20 18:13:09 GMT
    Thursday, June 21 2018 4:12 AM EDT2018-06-21 08:12:29 GMT
    Apple is getting into business with the prestigious Sesame Workshop, giving a multiple-series order to the nonprofit organization.More >>
    Apple is getting into business with the prestigious Sesame Workshop, giving a multiple-series order to the nonprofit organization.More >>
  • Apple announces multi-year content deal with Oprah Winfrey

    Apple announces multi-year content deal with Oprah Winfrey

    Friday, June 15 2018 1:28 PM EDT2018-06-15 17:28:49 GMT
    Saturday, June 16 2018 7:42 PM EDT2018-06-16 23:42:31 GMT
    Apple says it has reached a multi-year deal with Oprah Winfrey to create original programs for its streaming service.More >>
    Apple says it has reached a multi-year deal with Oprah Winfrey to create original programs for its streaming service.More >>

(RNN) - Apple has released a new Christmas commercial and there's not a dry eye on the internet.

The 90-second spot, entitled Misunderstood may or may not boost iPhone sales this Christmas, but it's going to sell a lot of tissues. If you look up to see one of your coworkers wiping their eyes, there's a good likelihood the simple, elegantly produced spot has struck another heart string.

The storytelling, music and imagery are spot-on, and the flawless branding is what Apple has become known for.

The nerdy kid who keeps his nose buried in his iPhone during his family's picture-perfect holiday reunion wasn't being distant after all, and he redeems himself completely when he unveils his surprise gift on Christmas morning.

Grab the tissues. When grandma loses it at 1:19, you will, too.

Copyright 2013 Raycom News Network. All rights reserved.

Powered by Frankly