HONOLULU (HawaiiNewsNow) - Across Oahu, retailers aren't waiting for Black Friday.
Neither are the shoppers. Waikele Premium Outlets opened its doors at 9 a.m. Thanksgiving morning. By 11 a.m., there was a line of shoppers wrapping around the corner of the building at the Coach outlet.
"I see happy faces coming in, and happier faces going out because they got their deals" said WPO General Manager Cesar Topacio.
Waikele Premium Outlets is scheduled to close at 6pm tonight, but several stores are staying open through the night and into tomorrow.
"We have stores opening at 7:30, 8 o'clock, 9 o'clock, 10 o'clock, and the rest will be open 11 and midnight" added Topacio.
Other places in Honolulu were also open on Thanksgiving. Kmart in Kalihi opened at 6am, and won't close its doors until 11pm Friday night.
In Waikiki, there was nary a sign of a traditional holiday, as most storefronts were open. The Royal Hawaiian Shopping Center was open from 10am to 10pm.
Business was visibly brisk, which is a good thing. According to Sheri Sakamoto of Retail Merchants of Hawaii, several businesses do 40% of their annual sales during the holiday season.
She said retailers are expecting a nearly 4% increase in sales this season compared to last year.
It's not just locals who are helping the economy by shopping on Thanksgiving. The Gilbert family, vacationing from Colorado, shopped around and even had lunch at the food court in the Royal Hawaiian Shopping Center.
"Tradition is in the heart. The tradition is with us, wherever we travel" said family father Bryan, a pilot for United.
His wife Natalie was a little more candid about leaving the traditions behind.
"I must say, it's liberating. I saved a turkey, how about that."