Kmart 'Show Your Joe' ad going viral - Hawaii News Now - KGMB and KHNL

Kmart 'Show Your Joe' ad going viral

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ATLANTA (CBS ATLANTA) -

Kmart is at it again with another controversial video advertisement.

The new commercial is called "Show Your Joe" and it features men in boxers and suit jackets.

The 55-second ad features six men shaking and dancing to the song Jingle Bells.

Some social media users took to Facebook to express how they feel.

"The Joe Boxer ad goes way beyond good taste. It is completely inappropriate for a Christmas ad. You should drop the ad agency that talked you into it," wrote Annette Quimby.

"If men can have the Hardees commercial, we women can have the Joe Boxer commercial. I love it," wrote Christa Little.

Mobile users: http://youtu.be/9PVhIMr4ScI

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