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SOURCE National Hispanic Corporate Council
ORLANDO, Fla., Oct. 25, 2013 /PRNewswire-USNewswire/ -- The National Hispanic Corporate Council (NHCC) http://www.nhcchq.org, the premiere resource for corporate America on maximizing the Hispanic marketing opportunity, experienced record attendance at its Fall 2013 Summit, which took place October 16-18 in Orlando, Florida. The summit titled, Key Levers to Driving Latino Market Business Growth, focused on the key elements of a successful Latino segment growth strategy for Fortune 1000 companies.
Responding to the great engagement from member companies and partners, new NHCC Executive Director, Octavio A. Hinojosa Mier attributed much of the summit's success to focusing on the needs of the membership and securing subject matter experts to share their knowledge, experience, and engage the participants in dialogue. "We are thrilled for the renewed engagement by so many long time members, as well as interest by new attendees from across the country," he said.
The summit got off to a great start with an opening reception held by host sponsor Comcast NBCUniversal, where Dr. Antonia Novello, VP of Women and Children Health and Policy Affairs, Disney Children's Hospital; and former U.S. Surgeon General provided a unique perspective on the scope and power of Latinos in the economy, the culture and the foundation of the United States.
Day one provided the attendees an opportunity to participate in two tracks: The "Total Market Fueled by an Evolving Hispanic Market" session explored beyond the basic understanding of WHO are these consumers and assisted in the understanding of the needs and expectations of this ever-evolving segment. And a "Best-in-Class Executive Talent Management" session provided corporate best-practice sharing from multiple panelists regarding Talent Management, Internal Executive Search, and Developing Emerging and Senior Level Talent. Insight was shared on what actions companies should take as they attract leaders with key drivers such as Recruit, Retain, Engage, Educate, and Measure, and in turn Brand themselves as an inclusive corporate Employer of Choice.
The final day brought it all together with the "Establishing Your Leadership Brand" interactive workshop presented by SMU Cox School of Business, which touched on innovative ways to develop and promote a personal brand to better communicate, engage, influence and lead organizations to new heights.
Energy and excitement from NHCC's successful fall summit will be sure to carry forward into the new year when the spring 2014 summit will take place in Washington DC.
To learn more about NHCC visit us at to www.nhcchq.org
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