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- Automaker to feature Vine, Instagram user submissions in national TV commercial for all-new 2014 Versa Note -
NASHVILLE, Tenn., Oct. 16, 2013 /PRNewswire/ -- A six-second journey from the city to the beach, a whimsical, old-school video game experience and a unique transformation from freehand sketch to vehicle in motion are three of the amazing visual adventures created by participants in Nissan's "Your Door To More" video contest. Today Nissan announced that it will feature the video submissions of three participants in a 45-second national television commercial.
(Photo: http://photos.prnewswire.com/prnh/20131016/CL98663 )
(Logo: http://photos.prnewswire.com/prnh/20080506/NISSANWORDMARKLOGO )
The video contest encouraged users of Instagram and Vine to celebrate their passions and showcase the all-new 2014 Versa Note in their own homemade short films. Matt Fogarty of Camp Hill, Pa., Haley Yuen of Edison, N.J., and Andrew Jive of Brooklyn, N.Y., will have their creations appear in an ad to be aired during the Florida State-Clemson college football broadcast on Saturday, Oct. 19 at 8 p.m. EDT on ABC. Nissan will award $1,000 Amazon.com gift cards to all three participants and to the following additional contest winners: Sean Ely of Redford, Mich., Kathryn Santistevan of Los Angeles, Shane Jones of Mechanicsburg, Pa., and James Stewart of Anaheim, Calif.
"There are a lot of really creative people using Vine and Instagram," said Jon Brancheau, vice president, Marketing, Nissan North America. "We're still trying to figure out the smoke and mirrors used to create several of the videos. This was a good social media experiment and a great way for Nissan to promote the all-new Versa Note."
The "Your Door to More" video contest was inspired by the 2014 Nissan Versa Note, a second-generation hatchback with a sculpted, modern and energetic look that reflects the active lives of its target buyers. The Versa Note is an exceptional combination of versatility, technology and value that boasts a substantial 40 miles per gallon (mpg) highway fuel economy and best-in-class total interior volume.* It's a kid friendly and adult-comfortable vehicle that enables owners to take their friends and family anywhere they want to go – and do a whole lot more of what they love along the way.
*AutoPacific segmentation. MY14 Versa Note v. 2013 Economy Compact Class, 5 passenger vehicles, excluding electrics and hybrids. 2013 EPA estimate for 2014 Versa Note 40 MPG Hwy.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S. Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
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