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Data from Leading Deal Website Reminds Consumers that There's More to Holiday Shopping than Black Friday
LOS ANGELES, Oct. 7, 2013 /PRNewswire/ -- Savings.com, the leading online source for coupons, deals and expert-shopping tips, today unveiled the 2013 Best Times to Buy Holiday Gifts guide. The annual guide helps consumers navigate the holiday shopping season, including what to buy on Black Friday and Cyber Monday.
To determine the best times to buy popular holiday gifts, Savings.com analyzed more than 1.5 million deals from 25,000 retailers and polled leading consumer and shopping experts. The data reveals that in addition to Black Friday and Cyber Monday, there are several other peak sale periods during which consumers should be shopping to maximize their savings. Additionally, the guide provides clarity around what constitutes a good deal in gift categories ranging from electronics to toys.
- Electronics: Black Friday and Cyber Monday will continue to offer deep discounts on electronics, but there will also be eye-catching deals the first two weeks of November as retailers try to entice consumers to start their holiday shopping sooner. This will be especially noticeable this year, as the calendar has six fewer days between Thanksgiving and Christmas, and retailers are expected to kick off their promotional strategies earlier than ever to make up for the lost shopping days.
- Clothing and Accessories: The best time to buy apparel and accessories, including shoes, jewelry and handbags, will be Cyber Monday with all the major online retailers offering significant site-wide deals. However, the highest volume of deals will be available from December 15-24. As the days go on, the quantity of deals will go down, but the percentage off will go up.
- Food and Wine: In the three days before Christmas, the best discounts will be on food and wine, both of which serve as appropriate last-minute gift options for friends, coworkers and neighbors.
- Toys, Games, Sporting Equipment: Although there are great door busters on Black Friday and Cyber Monday, there will be triple the amount of deals in this category the first week of December. For those who procrastinate, another spike will come around December 20.
"Although Black Friday and Cyber Monday are great days to score a deal this holiday season, we encourage consumers to think outside the Black Friday box and to use this calendar as a reliable shopping guide," said Loren Bendele, co-founder and President of Savings.com. "There are six fewer shopping days this calendar year, meaning the retail environment will be competitive with leading brands fighting for your dollars. While this is great news for the consumer, it will be important to sift through everything that's out there and to be confident that you're getting the best deals possible."
Savings.com has also launched a one-stop Black Friday and Cyber Monday Sales site with complete coverage of the best Black Friday deals, sales, ads, and door busters from all the leading retailers. Black Friday and Cyber Monday shoppers on Savings.com will have access to more than 40,000 coupons from discount and luxury brands for consumers with varying budget levels.
For more information on Black Friday, Cyber Monday and holiday sales, visit Savings.com.
Savings.com helps you find the best deals on everything you want. Tell us what stores and categories you like, and we deliver the best deals for you. In addition to providing personalized recommendations, Savings.com has one of the most in-depth databases of online coupons. Shoppers can access thousands of exclusive offers from the biggest retailer names along with up to 100,000 active deals from online and national retailers. More than 5 million shoppers turn to Savings.com each month as their trusted resource for deals and to interact with the site's popular community of online coupon experts, the DealPros™. Savings.com was ranked as one of the fastest growing companies in the U.S. by Inc. Magazine, and it's won top awards from advertiser partners, including Innovative Publisher of the Year from LinkShare and Advertiser's Choice Award for Top Publisher from Commission Junction.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company's operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
meghan [at] savings.com
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