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SOURCE Bulbs.com, Inc.
WORCESTER, Mass., Sept. 23, 2013 /PRNewswire/ -- A new bulb finder tool makes it even easier for commercial and residential customers to find the right light bulb to meet their lighting needs. Bulbs.com the largest online distributor of lighting products based in Worcester, Massachusetts has launched its new BulbFinder.
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Partnering with Infuz, a digital agency based in St. Louis, the Bulbs.com development team was able to translate the voice of the customer into an innovative tool that adds confidence to the task of selecting the right bulb from a growing field of lighting technologies. These technologies include legacy products such as incandescent and halogen bulbs as well as more recent innovations with compact fluorescent and rapidly improving LED bulbs. "Jonathan Sacket and his Infuz team have been great partners during the last year of planning and 3 months of development," says Gregg Walker VP of Technology at Bulbs.com.
Bulbs.com created a bulb finder tool geared towards everyday light bulb shoppers who may not have the same degree of expertise as some of its commercial customers. "Bulbs.com has a rich repository of information and a broad assortment of lighting products on our website, however one of the comments we hear from shoppers is that they want to find the right product faster. In response we created a tool that assists shoppers to quickly select the right light bulb for their needs," says Robert Kernweis VP of Sales and Marketing at Bulbs.com.
The Bulbs.com BulbFinder enables users to shop by selecting the shape of their bulb. All product images in the tool are high resolution images of the actual light bulbs and bases, rather than basic illustrations found in other bulb finding tools. These images ensure the highest degree of accuracy during the shopping process. The Bulbs.com BulbFinder leverages a precise filtering methodology that was created to make the selection process as efficient as possible so that in just a few clicks users can go from over 3,100 products to just a few.
Also included in BulbFinder are tools that enable shoppers to select bulbs according to brightness, color temperature, finish, and energy efficiency by technology in just a few easy steps. Once shoppers find the light bulb they need, they can immediately complete their online purchase at Bulbs.com. "We created an efficient online shopping tool to help customers quickly and confidently select the right light bulb for their needs. Looking ahead we plan to continue improving this application with the goal of creating the easiest online shopping experience for our customers," says Robert Kernweis VP of Sales and Marketing.
Bulbs.com, headquartered in Worcester, Mass., is a leading online lighting supplier. Established in August 1999, Bulbs.com provides lighting products to over 125,000 commercial customers operating across 300,000 locations in the hospitality, retail, property-management, healthcare, manufacturing and municipal sectors. For more information, visit www.Bulbs.com.
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