Hawaii aims for 30% growth in China travel - Hawaii News Now - KGMB and KHNL

Hawaii aims for 30% growth in China travel

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By AUDREY McAVOY
Associated Press

HONOLULU (AP) - The Hawaii Tourism Authority's new marketing representative in China is asking Hawaii travel industry professionals to do more to accommodate Chinese travelers.

Brenda He (HUH) of Travel Link Marketing told a tourism conference in Honolulu on Friday that hotels need to support Chinese tour operators and provide some rooms at special fares.

She says companies should have a Chinese sales team because Chinese tour operators don't do business the same way as Japanese tour operators.

The tourism authority views China as a major growth market. It recently hired Travel Link Marketing to promote Hawaii tourism in China.

He says her target is to bring more than 180,000 Chinese travelers to Hawaii next year. That's about 30% more the 140,000 arriving this year.

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