HONOLULU (AP) - University of Hawaii athletic director Ben Jay says season ticket sales are lagging for Rainbow Warrior football games and the school will make a push for support.
So far 16,163 season tickets have been sold, about 4,580 fewer than last year.
The Honolulu Star Advertiser reports season ticket sales are an important part of the financial health of the school's athletic program.
Over six years season ticket sales have accounted for about 70% of total football ticket revenue, and in good years, football can account for nearly one-third of the athletic department's income.
School officials are contacting customers who so far have not renewed their seats.
The first football game is against the University of Southern California on Aug. 29 at Aloha Stadium.