Retailer H&M to open first store in Hawaii

WAIKIKI (HawaiiNewsNow) - A globally popular retailer has announced it is opening its first store in Hawaii. H&M, Hennes & Mauritz, the retailer known for offering fashion-forward apparel and modern basics, will kick off 2014 with a new location on Oahu at Waikiki Business Plaza.

The store will be located on Kalakaua Avenue in a uniquely designed three-level building that will become H&M's flagship store and the company's first American location outside of the continental U.S.

"Since opening our first American store in 2000, H&M has been committed to opening in the best new locations across the United States," says Daniel Kulle, U.S. President for H&M. "The U.S. is one of the largest expansion markets for the company worldwide, and we are thrilled to begin 2014 with such an important new store in Honolulu."

The H&M at Waikiki Business Plaza will be 31,000 square feet with collection offerings for ladies, men, young ladies, and young men, and separate "store within store" sections for accessories, lingerie, maternity, and sports apparel. The store, which will feature a major entrance at the corner of Seaside and Kalakaua Avenues, will also boast a specially designed façade, custom build outs and high ceilings.

The United States has been one of H&M's most important markets since H&M opened its first store on New York's famed Fifth Avenue thirteen years ago.

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