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SOURCE bai brands, llc
New Flavor to be First in Line of Seasonal Beverages
PRINCETON, N.J., March 8, 2013 /PRNewswire/ -- A taste of the tropics is now part of the bai5 family of 100% natural Antioxidant Infusions™. bai brands, llc today announced the introduction of Molokai Coconut, the brand's first coconut beverage and its first flavor to boast electrolytes. The new flavor is expected to be in stores by June 1st and will initially be offered as a summer thirst quencher, the first in a line of bai5 seasonal varieties.
"Molokai Coconut brings remarkable coconut taste to the coconut beverage experience," says bai brands Founder and CEO, Ben Weiss. "Coconut waters provide excellent hydration but none of the pleasant, tropical refreshment one would expect from the name," he says. "Molokai is the first product in the natural beverage space to deliver hydration, low calories, electrolytes and satisfying delicious flavor all in one."
The newest bai5 is infused with antioxidant-rich coffeefruit and lightly sweetened with organic stevia and all-natural erythritol. Molokai Coconut is gluten-free, low-glycemic, Kosher, vegan, GMO-free and soy-free. Since each BPA-free bottle is aseptically filled, the antioxidants and electrolytes in Molokai remain potent. The brand's first-ever seasonal release provides refreshment for health-conscious consumers, sports enthusiasts and everyone who craves a cooling yet healthy drink for hot summer days.
"Molokai Coconut arrives in a marketplace crowded with coconut waters but thirsty for coconut taste," says bai brands Vice President of Sales, Ken Kurtz. "This category is expected to reach the $1 billion mark by 2014, but until now it has struggled to deliver a taste profile that could appeal to the mainstream. bai5 Molokai Coconut changes all of that with a product that delivers great taste in an all-natural, 5-calorie format."
Consumers and industry will be introduced to the island-fresh flavor of Molokai Coconut at Expo West in Anaheim, California, where the company is exhibiting in booth 5484.
About bai brands llc: bai brands, llc, makers of bai5 Antioxidant Infusions, is a Princeton-based company founded in August, 2009 by entrepreneur and coffee industry pioneer Ben Weiss. bai5 Antioxidant Infusions are 100% natural, only 5 calories, infused with coffeefruit and flavored with exotic fruit juices. They are naturally sweetened, gluten free, Kosher, vegan, soy-, BPA- and GMO-free. For more information about the line of eight bai5 Antioxidant Infusions and the brand named by Beverage World among the "Breakout Brands of 2012", visit drinkbai.com.