HONOLULU (AP) - The Hawaii Visitors and Convention
Bureau is aiming a half-million dollar marketing blitz at New York and
The monthlong campaign aims to increase visitors
from Hawaii's two largest East Coast markets over the next several
months. Mike McCartney, president and CEO of the Hawaii Tourism
Authority, says while Hawaii enjoyed a record number of visitors and
spending last year, there appears to be room for growth this year.
The marketing campaign will run from February to
March 17. The bureau says it is intended to send the message that Hawaii
remains America's favorite tropical destination.
Copyright 2013 The
Associated Press. All rights reserved. This material may not be
published, broadcast, rewritten or redistributed.