Economic impact of ‘Wicked' in Hawaii tops $30M

HONOLULU (HawaiiNewsNow) - By the time the curtain fell for the last time on WICKED at Neal S. Blaisdell Concert Hall, 110,920 fans of Broadway's biggest blockbuster had seen the show. WICKED received standing ovations from the audience and from local business leaders who cheered the show's impact on Oahu's economy, which topped $30 million.

"We are thrilled that WICKED grossed over $9.2 million during its eight-week run here at Blaisdell Concert Hall. According to studies from The Broadway League, that translates into an economic impact of nearly $30 million," says Blaisdell GM John Fuhrman. "A show the size of WICKED generates tens of thousands of restaurant and hotel room reservations. The show spends locally on advertising and hires lots of local labor and, of course, the cast, musicians and crew of 100 spend money here. More importantly, the success of WICKED proves that Oahu is a strong destination for big Broadway musicals."

A combined payroll of close to $1 million contributed to the local economic impact, says Broadway in Hawaii's director of production, Kris Olenicki.

In addition, Broadway In Hawaii's educational outreach program allowed more than 2,000 students from across the state to attend the show, and the program worked with the Pali Momi Foundation to raise more than $27,000 in their Health Care Heroes fundraiser.

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