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HONOLULU (HawaiiNewsNow) -
The 40th Honolulu Marathon generated a record $132.8 million in visitor spending in December, according to a study released Monday by Hawaii Pacific University.
HPU's Jerome Agrusa, Ph.D., chairman of the school's Travel Industry Management program, conducted the study, which was backed by 2,152 surveys of visiting marathoners. Of those surveys, 1,569 were conducted with Japanese visitors, the study says.
The visitor spending totals from 2012 were up considerably from the year before, when the race generated $107.6 million in spending and $5 million in taxes. The event this year generated $6.18 million in taxes.
The marathon's 2012 economic impact and tax figures are both records for the event. The previous high for impact was in 2007 when Agrusa's study yielded a $108.8 million figure.
This is the eighth straight year that the marathon has generated more than $100 million in economic impact.