(HawaiiNewsNow) - Each January the Sony Open
in Hawaii attracts 144 of the world's greatest golf professionals to the
Waialae Country Club on the island of Oahu. The event is the largest charity
event in Hawaii and has raised over $12 million dollars for the local
not-for-profits since 1999.
In just fourteen years, the Sony Open has
emerged as a leader in charitable giving in the state. With a significant start
of generating $256,000 for 43 charities in 1999, tournament charity proceeds
now surpass the $1 million mark annually benefiting more than 150
not-for-profit organizations.
Global impact of the event reaches over 560
million homes in some 220 countries via multiple national and international
broadcast networks, and contributes an estimated $100 million in marketing and
economic impact to Hawaii. One of the most international events on the PGA TOUR
schedule, the Sony Open showcases international golf talent and camaraderie
against the backdrop of Hawaii's natural beauty to the world. In 2007 the Sony
Open debuted live event coverage to China and India, and distributed the
telecasts countries around the world, making it one of the most
internationally-televised golf events in the world!
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