(HawaiiNewsNow) - Each January the Sony Open in Hawaii attracts 144 of the world's greatest golf professionals to the Waialae Country Club on the island of Oahu. The event is the largest charity event in Hawaii and has raised over $12 million dollars for the local not-for-profits since 1999.
In just fourteen years, the Sony Open has emerged as a leader in charitable giving in the state. With a significant start of generating $256,000 for 43 charities in 1999, tournament charity proceeds now surpass the $1 million mark annually benefiting more than 150 not-for-profit organizations.
Global impact of the event reaches over 560 million homes in some 220 countries via multiple national and international broadcast networks, and contributes an estimated $100 million in marketing and economic impact to Hawaii. One of the most international events on the PGA TOUR schedule, the Sony Open showcases international golf talent and camaraderie against the backdrop of Hawaii's natural beauty to the world. In 2007 the Sony Open debuted live event coverage to China and India, and distributed the telecasts countries around the world, making it one of the most internationally-televised golf events in the world!