KitchenAid tweets joke about Obama's grandma's death - Hawaii News Now - KGMB and KHNL

KitchenAid takes heat for joke tweet about Obama's grandma's death

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KitchenAid issued an apology for the offensive tweet. (Source: Twitter) KitchenAid issued an apology for the offensive tweet. (Source: Twitter)

(RNN) - During the first presidential debate, KitchenAid made a "fail" by sending out an offensive tweet that mocked the death of President Obama's grandmother.

"Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president," the KitchenAid tweet read.

The tweet came while Obama was defending his healthcare plan by describing how his grandmother relied on medicare during her final years.

"You know, my grandmother - some of you know - helped to raise me," Obama said.  "My grandfather died a while back. My grandmother died three days before I was elected president. And she was fiercely independent. She worked her way up, only had a high school education, started as a secretary, ended up being the vice president of a local bank. And she ended up living alone by choice."

Although the tweet was quickly taken down, several people retweeted it and voiced their distaste.

"Dem. or Rep. why are we talking about the death of someone's grandma? #notclassy #getyourlife," one user tweeted.

KitchenAid  issued an apology via its Twitter account, tweeting: "Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion."

Cynthia Soledad, KitchenAid's senior of marketing, tweeted that the person responsible for the tweet "won't be tweeting for us anymore."

She also contacted several journalists over Twitter to speak on the record about the incident.

The Twitter mishap is one of several examples where a brand name tweeted a joke that people found too offensive to laugh off.

In 2011, when Cairo was experiencing deadly violence during the Arab Spring, clothing designer Kenneth Cole tweeted: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online."

That tweet was removed and Kenneth Cole himself issued an apology. But not before a fake Twitter account aptly named @KennethColePR popped up to ironically "joke" about disastrous events as a way to promote its clothing lines.

But not all corporate tweets are merely bad jokes. Soon after the Japan tsunami disaster, search engine Bing tweeted that it would donate $1 for every retweet it gets up to $100,000.

The tweet was seen as an unclassy way to use a tragedy for self-promotion - and "Twitter rage" erupted on the social media network.

After a hashtag that combined an expletive with "Bing" trended, the search engine tweeted an apology and said they donated $100,000 to the Japanese relief effort - even though they were about 60,000 re-tweets short of the 100,000 they wanted.

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