I Love the Skin I'm In - Hawaii News Now - KGMB and KHNL

I Love the Skin I'm In

(HawaiiNewsNow) - "I Love the Skin I'm In" is an event to kickoff youth-focused skin cancer prevention campaign!

Honolulu-The University of Hawaii Cancer Center along with Xcel Wetsuits and the Skin Cancer Coalition of Hawaii are partnering to present the "I Love the Skin I'm In" skin cancer awareness campaign kickoff event. The free event is open to the public and will be held on Saturday, May 12th from 1 p.m. to 5 p.m. at the Kapiolani Park Bandstand. The program will feature live entertainment from B.E.T. and Kendra, food trucks as well as free skin screenings and educational booths.

The finalists of the inaugural Xcel Wetsuits skin cancer awareness t-shirt design contest along with the unveiling of the winning design will also be announced at the event. More than 70 t-shirt designs aimed at motivating people to protect their skin were submitted by Hawaii residents between the ages of 13 to 25 years old. The winning design will be printed on Xcel sun-protective shirts and sold in stores this summer.

The campaign is part of a unique partnership between the University of Hawaii Cancer Center and Xcel Wetsuits in their efforts to fight skin cancer. In 2008, Xcel began donating a portion of sales from their Ventx sun-protection line to the UH Cancer Center's Skin Cancer Prevention Fund. The fund supports the development of community-based skin cancer education programs and is managed by the Friends of the UH Cancer Center.

May is National Skin cancer Awareness Month. In Hawaii approximately 5,000 new skin cancer cases diagnosed every year, Hawaii's youth are among those at greatest risk. This campaign highlights key prevention methods in reducing exposure to UV radiation by utilizing sunscreen, hats, sunglasses, sun-protective clothing, and seeking shade.

All efforts for this campaign are educational and not for profit. Learn more about the work of the UH Cancer Center HERE or Xcel Wetsuits HERE!

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