HONOLULU (HawaiiNewsNow) - "One guy came in and bought 25 pairs of shorts," sales clerk Penina Suddeth said. "It brings ten times more business, not just for that but for all the rest of our product too."
Chase Hawaii Rentals rents motorcycles and other modes of transportation. Pro Bowl week's the busiest of the year.
"We get people who come here year after year after year for the Pro Bowl. We like having return customers who keep on coming here, Andre Riekstins said.
More than 48,000 fans filled Aloha Stadium for this year's Pro Bowl, not quite the sellout we're used to but still sizeable. Hawaii pays the NFL $4 million to host the game. But the league reinvests the money with local suppliers, so it stays in the state.
"Then we take in another $25 million in expenditures from people that come here to see the game," said David Uchiyama of the Hawaii Tourism Authority.
HTA said it's still having discussions with the NFL for future Pro Bowls. Football fans hope the game doesn't totally disappear.
"When that comes around, a lot of excitement, you get to interact with the players. Yeah, it would a shame," Wade Sooy said.
It would be a big loss for Snappers Sports Bar and Grill.
There's basically almost a 20 or 25 percent increase in business during that week," owner Colleen Wenzel said.
You don't have to be a football fan to understand the importance of those numbers.