Real Estate of Mind: Staging your Property

HONOLULU (HawaiiNewsNow) - If you are thinking about selling your home, you should put staging and photography on your "to do" list. Realtor Beth Chang of Coldwell Banker Pacific Properties joined us on Sunrise to explain how staging and good photography have been a big part of her success in real estate. Check out the video and her notes below.

What is home staging and why does it matter?

  • Preparing a home for sale, with a special emphasis on presentation and appearance.  Staging a home for sale involves the aesthetic and overall appearance of the home.
  • Staging makes the home more welcoming to buyers. It adds character and helps it to sell more quickly and at a better price.

You do not need a large budget to stage a home.  There are things you can do for little cost.

  • You might stage only key rooms like the entry room, kitchen and bathrooms and not worry about every room in the house.
  • New linens, slipcovers, flowers, and table settings can make a difference.
  • You may wish to invest in staging to increase your sales price over the cost of the staging materials.  Professional stagers may cost thousands of dollars, but a professionally staged home could garner a sales price that makes that investment very worthwhile.

Think about repositioning furniture for photography and marketing.

  • Position furniture in a manner that draws the eye to attractive home features.  This isn't necessarily how you'd normally live in a space.
  • Photos are often the first way a buyer sees your home.  Pictures can garner their interest or cause them to click away to another home.
  • Create something that potential buyers will remember about your house that will set it apart from others.

Work with a professional and listen to them.

  • They have a fresh and unbiased eye.
  • They've seen many, many houses and how buyers and other agents react to various features.

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