Pro Bowl attracts 12.5 million viewers

Hawaii Tourism Authority President Mike McCartney
Hawaii Tourism Authority President Mike McCartney

HONOLULU (HawaiiNewsNow) – The 2012 Pro Bowl at Aloha Stadium attracted 12.5 million viewers according to overnight television ratings. The game drew a 7.9 TV rating compared to the 8.6 rating for 2011 game which was played in Miami.

Sunday's game was the last game under contract to be played in Hawaii. Hawaii Tourism Authority President Mike McCartney said negotiations to bring the game back to the islands are "positive" and ongoing.

"The negotiations are going positive. We're talking about how we can improve the relationship between each other in terms of leveraging the opportunity that Hawaii has and the NFL. I think those are really good conversations that are taking place and we're looking forward to a long term relationship with the NFL," McCartney said.

McCartney said there is no firm timetable for the NFL and state to conclude negotiations.

There is speculation the 2013 Pro Bowl may be played in New Orleans site of the 2013 Super Bowl.

"We're not negotiating from strength, clearly, because we are so late at the table. We usually have an extension by this time. So we may have to accept the fact that the game may rotate out of here every now and then," Mufi Hannemann said during a live appearance on Sunrise Monday morning. Hannemann is President of the Hawaii Hotel & Lodging Association.

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