HONOLULU (HawaiiNewsNow) - Thousands of shoppers lined up, sometimes days in advance, as the first Black Friday sales began Thursday night.
More than 600 people were reported in line at the Toys 'R' Us at Pearlridge, which opened at 9 p.m.. Kale Rego of Waianae was the first person in that line, which stretched from the door, through the parking lot, up Pali Momi Street and up around the corner to Moanalua Road.
"We're just trying to get to the good items, the good sale items. Save more money. Get more things," said Rego. "It's just an inside strategy."
Rego, who got there at 6:30 a.m., said spending more than 14 hours in line was worth it, and not just for the bargains. "When I'm done with this, everything else is stocking stuffers. This is all the big items right here. I just buy for kids. I don't buy for adults."
WalMart opened its doors at 10 p.m. Other major retailers, including Macy's and Target, were scheduled to open at midnight.
At Best Buy in Iwilei, another line of more than 600 people snaked from the front door through the parking lot to a spot about 100 yards away. The first people in line said they arrived there at 6:30 a.m. Tuesday.
The manager of Toys 'R' Us Pearlridge said there were more people in line this year compared to last year.
Why are the stores opening earlier? According to retail experts, it's because of consumer demand.
"Whatever time the store's gonna open, there's a huge line of people," said Carol Pregill of Retail Merchants of Hawaii. "So okay, let's move it back. Let's move it earlier. Again, its about competition. And retail is probably the most competitive industry."