EWA BEACH (HawaiiNewsNow) - In this tight economy, luxury services are often the first things cut from the household budget. But at O salon and Day Spa in Ewa Beach, clients keep coming back.
It's quiet time at "O".
I ask a client who's lying down and getting a facial, "How do you feel?" Her joking reply: "I don't want to work anymore!"
With soothing services and trickling fountains, worries melt away here. "I think offering as much services as possible has really helped us," says salon owner, Donna Ogawa Pascua.
She was only 23 years old when she opened O Salon back in 2007. She had an idea, a business plan, and a lot of moxie for someone so young. "I was very fortunate. I think, being at the right place at the right time, yeah," says Ogawa Pascua.
She WAS at the right place. Ewa beach had just two other salons and no day spas in the area, but the right TIME? She opened for business a year before the economic bottom fell out - but by offering different services and catering to loyal clients, her business - and the four stylists who work there - thrived.
"The best part for me in working with the salon is being able to have the flexibility to work with different clients on an everyday basis in a small community setting," says esthetician, Omayra Aniya.
And Ogawa Pascua has advice for other young entrepreneurs. "Enjoy what you do, first. Love what you do, and you know, don't worry about making your money because, in this industry, you just never know. People choose to come to you. You can't make them come to you so, basically, love what you do and I think people will see that."
In an industry where it's often "hair today, gone tomorrow", O Salon and Day Spa hopes to stay a cut above.