HONOLULU (HawaiiNewsNow) - New TV spots, a new radio ad, posters and pictures, plus a revamped website. The Meth Project is firing on all fronts to warn teenagers of the danger of using Ice.
"Today the Hawaii Meth Project goes digital. And we go viral on the web," executive director Joe Perez said.
The new website lets kids research crystal methamphetamine: what it is, what it does to your brain and body, and where to find help to beat the drug. And it's interactive.
"They can share any number of our 350 pieces of content with their friends. They can also upload their own original testimonies and videos," Perez said.
The Hawaii Meth Project debuted the web-centered campaign at Roosevelt High School. Perez said the national organization created the site based on research and focus groups. It's been in the works for six years.
"Everyone's on the web nowadays. Everyone can just easily get connected and learn more information and read up," 11th grader Marcel Kahue said.
"It's really interesting. It has a lot of information about meth," student Petunia Lau said.
The Meth Project is also expanding its presence on Facebook, Twitter and YouTube.
"What we're doing is amplifying our message," Perez said. "Before we were dealing with those single channels of radio and TV. Now we're on every channel."
You can find the new website at MethProject.org.