New app helping Hawaii's tourism

HONOLULU (HawaiiNewsNow) - A new app is helping Hawaii lead the future for tourism marketing.

Aurasma is the world's first visual browser.

It captures the attention of prospective visitors by showcasing vacation hotspots to an audience approaching shorter days and colder temperatures.

Create videos and animations, also known as "auras," and share your travel experiences with others.

"The new augmented reality campaign helps create deeper engagement with potential travelers to Hawaii who can interact with the rich digital content and learn about experiences unique to the Hawaiian islands," said John Monahan, president and CEO of Hawaii Visitors and Convention Bureau. "Bringing one dimensional images to life puts commuters as close to being in Hawaii as possible in a compelling way. We're excited to partner with Aurasma to bring this interactive user experience to Chicago and San Francisco for the first time."

Aurasma has more than two million downloads and is available for he iPhone 4, iPad 2 and Android devices.

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