Howzit Howard - Hawaiian Springs Water

(HawaiiNewsNow) - Rick Hadley is the CEO of Hawaii Springs Water based on the Big Island.

Where is the bottling plant? 

Just outside of Hilo in a town called Keeau.

You're not in kona? 

No. We are the only natural bottled water in the state of Hawai'i. Manufactured and distributed throughout the state. 

It's straight out of the aquifer? 


How much can you say about your sale? per month? per year? 

We're having a great month this month. We're set to do about 190,000 cases. Most of the distribution is in the state of Hawai'i. 

That's starting to change? 

We're looking the at growing our distribution throughout the mainland and Asia.

Who's buying in the mainland? supermarket chains? 

Primarily natural channel. Whole foods. Variety of channels. Anywhere from 20 to 50 stores. And we're in select specialty stores.
Where are you selling in Asia? 

Japan and Hong Kong.

I heard Korea is getting more interested in Hawaiian water, too.

They are. Korea, we actually have some people working on the Korean market for us. And we looks forward to being there soon.

How many people do you have now? 

The company employees about 25 people. Most are at the factory on the Big Island. We have a team of four on the mainland. And a team of four on Oahu.

Okay. When you're arguing the advantage of water that comes from an aquifer vs water that desalinisated that comes from the ocean.  What's the argument?

It's a processed water. Much like purified water. Hawaiian springs is the only natural water bottled at the stores. The mineral content is low. And it has to do so with how long the water has been underground, which is a short period of time. 30 to 40 days. Gives it a high natural ph. Nothing is processed. Everything is natural.

>> Okay. That's one of the local waters you can buy but the only one that's coming from deep under the ground. And the company's doing it itself. And best of all it's in Hilo, which means it's some jobs.