Reebok refunding $25M for deceptive toning shoe ads - Hawaii News Now - KGMB and KHNL

Reebok refunding $25M for deceptive toning shoe ads

HONOLULU (HawaiiNewsNow) - Reebok International, Ltd. announced Wednesday that it will refund $25 million to consumers who purchased its toning shoes or apparel.

This comes after the company's settlement with the Federal Trade Commission over deceptive advertising.

According to the FTC, Reebok's EasyTone walking shoes and RunTone running shoes claim technology in the shoes' soles toned and strengthened muscles in the legs and buttocks.

In an FTC complaint filed in federal court on Wednesday, Reebok is accused reporting false product claims. One of those claims state that the EasyTone shoes had been proven to lead 11 percent greater strength and tone in hamstring muscles compared to regular walking shoes.

Anyone who purchased these shoes may apply for refunds on the FTC's website.

It is unknown whether consumers will be reimbursed for all or a portion of the purchase price.

Copyright 2011 Hawaii News Now. All rights reserved.

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