Kona coffee growers calling for Safeway boycott

HONOLULU (HawaiiNewsNow) - A growing dispute is taking place on the Big Island.

Kona coffee growers are calling for a boycott of Safeway stores nationwide because they say coffee is being mislabeled.

The growers say the company's mainland stores are selling coffee being labeled as "Whole Bean Kona Blend Medium Roast," but does not specify how much of the product is actually Hawaii-grown coffee, which growers say degrade their product.

Safeway says it's reviewing the labels.

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